"Volkswagen: a car manufacturer in digital transformation" is the topic of a lecture at the PFH Private University of Göttingen on Monday, October 22, 2018. Prof. Dr. Hans Christian Riekhof has invited Maximilan Mardorf, PFH alumnus and Roll-out Manager Volkswagen.

22.10.2018 │ Göttingen – Volkswagen: Digital Transformation

/in /by

“Volkswagen: a car manufacturer in digital transformation” is the topic of a lecture at the PFH Private University of Göttingen on Monday, October 22, 2018. Prof. Dr. Hans Christian Riekhof has invited Maximilan Mardorf, PFH alumnus and Roll-out Manager Volkswagen.

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Mon., 22.10.2018, 18:00

The event is free.
Attention: there is a limited number of seats for external visitors

Please register with Ms. Martyna Wieschollek by email at:
wieschollek@nullpfh.de

 

Photo: pixabay.com

You might also like
Unsere Studien zeigen seit Jahren immer wieder klar: die meisten Unternehmen richten ihre Preise an den eigenen Kosten oder aber am Wettbewerb aus. Doch für nur ganz wenige Unternehmen macht es wirklich Sinn, sich an der Konkurrenz zu orientieren. Das ist das Thema dieses Pricing-Newsletters. Pricing-Newsletter No. 58 (2022): When does it make sense to align pricing with the competition?
The increasing importance of connectivity services in vehicles was recently a topic in the web magazine E&E (Development and Electronics). The subject of the report is the new study "Connected Car Services in Germany" (Riekhof/Scholz, 2020, Private University of Göttingen). Web Magazine Development & Electronics reports on Connected Car Services Study
Nettopreise? Bruttopreise? Im B2B stehen sich zwei Preissysteme gegenüber, mit entsprechenden Befürwortern. In diesem Newsletter erfahren Sie, wo jeweils die Vor- und Nachteile liegen. Pricing-Newsletter No. 87 (2024): Net prices in B2B: the price strategic blind flight
The Content Strategy of Nestlé, the world's largest food corporation, is the subject of a lecture at the PFH Private University of Göttingen on Monday, November 12, 2018. Prof. Dr. Hans Christian Riekhof has invited Dr. Markus Irmscher, Head of Content and Platforms Nestlé, as a speaker. 12.11.2018 │ Göttingen – The Content Strategy of Nestlé
The topic "Strategic Pricing - Value creation through intelligent pricing strategies" is the focus of the lecture by Professor Dr. Hans-Christian Riekhof, to which the Business Club Hamburg invites to the Hanseatic city on Wednesday, April 19. 19.04.2017 │Hamburg – Lecture “Strategic Pricing”
Content is king - never has this rule of thumb been more accurate than today. In times when the digital transformation of communication is well advanced and the rapid development of social media has created new channels and platforms for information and interaction. But what does this mean specifically for daily practice in the marketing departments of companies? How can content be used strategically and overambitious activism be avoided? Important questions that also occupied the Marketing Club Hanover with its members and guests. Especially because there is still little reliable data and facts on this topic. Therefore, the lecture by Prof. Dr. Hans Christian Riekhof, expert for International Marketing, was eagerly awaited. He was invited to the lecture of the same name on March 21. Content is king – Prof. Riekhof presented facts about digital transformation in Hanover
Content is king - never has this rule of thumb been more accurate than today. In times when the digital transformation of communication is well advanced and the rapid development of social media has created new channels and platforms for information and interaction. But what does this mean specifically for daily practice in the marketing departments of companies? How can content be used strategically and overambitious activism be avoided? Important questions that also occupied the Marketing Club Hanover with its members and guests. Especially because there is still little reliable data and facts on this topic. Therefore, the lecture by Prof. Dr. Hans Christian Riekhof, expert for International Marketing, was eagerly awaited. He was invited to the lecture of the same name on March 21. Exciting Lectures in the PFH Winter Semester Program
Content is king - never has this rule of thumb been more accurate than today. In times when the digital transformation of communication is well advanced and the rapid development of social media has created new channels and platforms for information and interaction. But what does this mean specifically for daily practice in the marketing departments of companies? How can content be used strategically and overambitious activism be avoided? Important questions that also occupied the Marketing Club Hanover with its members and guests. Especially because there is still little reliable data and facts on this topic. Therefore, the lecture by Prof. Dr. Hans Christian Riekhof, expert for International Marketing, was eagerly awaited. He was invited to the lecture of the same name on March 21. Volkswagen CMO Jochen Sengpiehl on his Ecosystem One Hub and Big Data Marketing