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Online Portal Industry of Things features study on Connected Car Services

The internet portal “Industry of Things” currently reports on the study “Connected Car Services in Germany”, which Prof. Hans-Christian Riekhof and Marc Scholz conducted for the PFH Private University of Göttingen. The online portal focuses on the practical use of Internet of Things, M2M and Industry 4.0 applications.

82 percent of respondents see great potential in the connectivity of vehicles, the portal quotes Dr. Hans-Christian Riekhof, Professor of International Marketing, one of the authors of the study. The results suggest that a large majority of respondents (83 percent) have a high interest in Car2Car safety communication. This refers to warnings to following vehicles about an accident, black ice or similar dangers.

However, the biggest obstacle to the further development of the services is the lack of trust in data security. A good two-thirds of respondents (68 percent) expressed concerns about data security and data use. A total of 534 people participated in the study, which answered a variety of questions, when it was created in spring 2020.

Links on the topic:

The detailed report on the Online Portal Industry of Things:
https://www.industry-of-things.de/bei-connected-cars-haben-autofahrer-bedenken-hinsichtlich-der-datensicherheit-a-965647/

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

Göttingen City Radio reports on Connected-Car-Services study

The study “Connected-Car-Services in Germany” has now been picked up by Göttingen City Radio. With the much-noticed study, one of the first investigations was carried out that analyzes the connectivity services currently available in the vehicle from the customer’s perspective. The radio station points to the enormous potential in vehicle connectivity highlighted in the study.

In addition, the radio editorial team addresses the security of the data that arises when using the Car2Car communication services and which companies are trusted in this regard. “The respondents consider Car2Car communication services, which primarily warn subsequent vehicles in dangerous situations, to be particularly forward-looking”, says the broadcaster.

The study was conducted by Prof. Hans-Christian Riekhof and Marc Scholz in the spring of 2020 for the PFH Private University of Göttingen. To this end, 543 people answered standardized questionnaires using quantitative data collection, which the authors of the study then evaluated.

Links

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

Further studies:
https://www.unicconsult.com/publikationen/forschungsberichte/