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Anne Hufnagel, as a photographer, asks the highly exciting question of whether our chancellor candidates have a strategy for their image communication. In a video, published in Gabor Steingart's "Morning Briefing", she analyzes their image campaigns.

Image Communication: Anne Hufnagel criticizes the image campaigns of the chancellor candidates

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Anne Hufnagel, as a photographer, asks the highly exciting question of whether our chancellor candidates have a strategy for their image communication. A worthwhile video not only for marketing students. Even if some assessments are certainly up for discussion.

In a contribution to Gabor Steingart’s “Morning Briefing”, she criticizes their lack of strategies for image communication. In the video, she shows which image campaigns she would have developed for Laschet, Baerbock and Scholz.

As top politicians, she argues, it is their job to define the image communication with a team at the beginning of the election campaign – i.e. what image they are aiming for, what images are needed for this and what strategy must be implemented for this.

Further links

Contribution and video on Gabor Steingart’s “Morning Briefing”:
https://www.thepioneer.de/originals/showroom/videos/wenn-ich-die-gute-fee-der-kanzlerkandidaten-waere?utm_medium=newsletter&utm_source=steingarts-morning-briefing

More news on the topics of marketing, digitization, strategic pricing:
https://www.unicconsult.com/news/nachrichten/

The study by the Private University of Göttingen (PFH) on the topic of "Connected Car Services in Germany" has now also prompted the online author network Auto-Media Portal.net to report on it. How do car experts rate the topic of connectivity in vehicles?

Auto-Media Portal Reports on Connected Car Study

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The study by the Private University of Göttingen (PFH) on the topic of “Connected Car Services in Germany” has now also prompted the online author network Auto-Media Portal.net to report on it. The portal has identified as focal points the high number of respondents, 82 percent, who see great potential in the connectivity of vehicles, as well as the still pronounced concerns regarding data security and the use of data by the companies involved in the technology, as determined by empirically collected questions.

“What happens to the data that modern vehicles collect and store on the go? The fight for this data, the ‘gold rush’ of the 21st century, is already underway,” it says. Various interest groups demanded access here because this information formed the basis for future business models. So far, however, only the car manufacturers have had access to the drivers’ data, who in turn claimed sovereignty over it.

The study was conducted by Professor Hans-Christian Riekhof and Marc Scholz for the Private University of Göttingen PFH in the spring of 2020. A total of 534 people participated.

Links on the topic:

Complete article in Auto-Media Portal.net:
https://www.unicconsult.com/wp-content/uploads/2021/01/Connected-Car-Services-Studie-in-auto-medienportal.pdf

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

The online platform Springer Professional is currently reporting on vehicle connectivity (Car-2-X) and also covers the much-noticed Connected-Car-Services study by PFH (Riekhof/Scholz, 2020).

Online Platform Springer Professional Covers Connected Car Study

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The online platform Springer Professional, specialized in professional journals and books, is currently reporting on Connected-Car-Services. It also covers the Connected-Car-Services study conducted by Prof. Hans-Christian Riekhof and Marc Scholz for the Private University of Göttingen PFH in spring 2020.

The car is transforming into a connected mobility product. Car manufacturers are advancing the connectivity of their vehicles. The importance of connected vehicles will increase in the coming years. This would actually interest consumers, as surveys show, writes the editorial team. However, the willingness to pay and trust in data security are rather low.

For consumers, the decision for or against Connected-Car-Services is not only about cost-benefit aspects, but also about the security of the data, the platform quotes Marc Scholz, co-author of the PFH study and master’s graduate of the PFH. And there is a lack of trust in data security. “A good two-thirds of respondents (68 percent) expressed concerns about data security and data use.”

The survey showed that compared to leading automotive corporations and leading IT corporations, users place higher trust in the automotive corporations, says Scholz. According to the study, trust in premium manufacturers in the use of data from connectivity services is high, Apple is in 4th place ahead of other European manufacturers, Facebook and Google are far behind, Springer Professional continues.

The detailed report on Springer Professional:
https://www.springerprofessional.de/car-to-x/internet-der-dinge/nachholbedarf-bei-connected-car-services/18466064

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

The study "Connected Car Services in Germany (Riekhof/Scholz, 2020, Private University of Göttingen) is now a detailed topic on the internet portal "Industry of Things". Against the backdrop of the development towards electromobility, the study reveals exciting insights.

Online Portal Industry of Things features study on Connected Car Services

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The internet portal “Industry of Things” currently reports on the study “Connected Car Services in Germany”, which Prof. Hans-Christian Riekhof and Marc Scholz conducted for the PFH Private University of Göttingen. The online portal focuses on the practical use of Internet of Things, M2M and Industry 4.0 applications.

82 percent of respondents see great potential in the connectivity of vehicles, the portal quotes Dr. Hans-Christian Riekhof, Professor of International Marketing, one of the authors of the study. The results suggest that a large majority of respondents (83 percent) have a high interest in Car2Car safety communication. This refers to warnings to following vehicles about an accident, black ice or similar dangers.

However, the biggest obstacle to the further development of the services is the lack of trust in data security. A good two-thirds of respondents (68 percent) expressed concerns about data security and data use. A total of 534 people participated in the study, which answered a variety of questions, when it was created in spring 2020.

Links on the topic:

The detailed report on the Online Portal Industry of Things:
https://www.industry-of-things.de/bei-connected-cars-haben-autofahrer-bedenken-hinsichtlich-der-datensicherheit-a-965647/

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

The increasing importance of connectivity services in vehicles was recently a topic in the web magazine E&E (Development and Electronics). The subject of the report is the new study "Connected Car Services in Germany" (Riekhof/Scholz, 2020, Private University of Göttingen).

Web Magazine Development & Electronics reports on Connected Car Services Study

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The increasing importance of connectivity services in vehicles was recently a topic in the web magazine E&E (Development and Electronics, issue of 14.09.2020). “Whether accident and breakdown management, traffic sign recognition or the health monitoring of the driver: Connected-Car-Services are supposed to further increase the comfort and safety in the vehicle.” The subject of the topic-specific report is the study “Connected Car Services in Germany” by Prof. Hans-Christian Riekhof, which he conducted with Marc Scholz in spring 2020 for the PFH Private University of Göttingen.

“For car manufacturers, it is of very high importance to find out about the willingness to pay for Connected-Car-Services,” explains Hans-Christian Riekhof. “After all, various manufacturers have stated that their business model will change significantly in the coming years and that they no longer want to sell motor vehicles alone, but increasingly see themselves as mobility service providers.”

The study “Connected-Car-Services in Germany” was conducted from March 2 to 31, 2020 and is based on a quantitative data collection in the form of a standardized questionnaire. A total of 543 people completed the online questionnaire.

Links on the topic:

The detailed report in the web magazine E&E:
https://www.industr.com/de/fahrer-autos-datensicherheit-gefahr-2533748?utm_source=clipping&utm_campaign=2533613

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

What is the willingness to pay for connectivity services in vehicles? This is the question posed by the industry newspaper Automobilwoche - and it also refers to the study "Connected Car Services in Germany" (Riekhof/Scholz). The answer is clear.

Automobilwoche reports on PFH’s “Connected Car Services-Study”

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What is the willingness to pay for connectivity services in vehicles? The industry and economic newspaper Automobilwoche asked this question in its online edition (10.09.2020). The article deals with the increasing importance of electric cars and the associated Connected Services. According to the consultants at Cap Gemini, the importance of networked vehicles will increase in the coming years. “In 2018, there were still 119.4 million worldwide, but their number is expected to rise to 352 million by 2023.”

According to a study by Cap Gemini, 56 percent of car owners have networked services in their vehicles. About half of them use these services frequently or very frequently and just under a third occasionally. The study “Connected Car Services in Germany” by PFH Private University of Göttingen is also quoted.

In both studies, it is clear that the willingness to pay is currently relatively low. According to the Cap Gemini study, 39 percent of participants said that the services are useful, but not sufficiently developed, while another 23 percent are not aware of their benefits. According to the study “Connected Car Services in Germany”, conducted by Hans-Christian Riekhof and Marc Scholz in spring 2020, about a quarter are not willing to pay for connectivity services. Just over a third would pay about 10 euros a month for the service.

Links on the topic:

Contribution on automobilwoche.de:
https://www.automobilwoche.de/article/20200910/NACHRICHTEN/200919993/studien-zu-connected-services-interesse-ja-bezahlen-nein

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

According to the "Connected Car Services" study, US companies are given little trust in terms of the use of user data collected in vehicles. A justified concern, as the ARD magazine Kontraste now proves with regard to Tesla.

Tesla: ARD “Kontraste” Criticizes Handling of User Data

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No other vehicle manufacturer is as pioneering in terms of technical progress and the use of data in the vehicle as the US car manufacturer Tesla. A report by the ARD magazine “Kontraste” now points to security concerns regarding data protection through the recording of environmental images in Tesla vehicles. According to research by the broadcaster RBB for “Kontraste”, the e-mobility manufacturer transmits video data from cars in Germany to servers in the USA.

“In our study “Customer Insights: Connected Car Services in Germany” we were able to show that the use of personal data in connection with connectivity services is a critical aspect for more than two thirds of the respondents”, explains Marc Scholz. The master’s student is, alongside Prof. Hans-Christian Riekhof, the co-author of the study created in spring 2020. “Only a third of the respondents trust Tesla. German premium OEMs are given the highest trust in this context.”

The RBB report also underlines that the desire for data from Tesla and other OEMs will continue to increase. Marc Scholz therefore advises car manufacturers to rethink their handling and communication with regard to data protection standards from the aspect of current and future trustworthiness of customers.

The US company Tesla wants to build 500,000 cars a year in Berlin soon.

Photo by Craig Adderley from Pexels

Links on the topic:

To the article by tagesschau.de:
https://www.tagesschau.de/investigativ/kontraste/tesla-datenschutz-101.html

The contribution as pdf:
https://www.unicconsult.com/wp-content/uploads/2020/09/Tesla-Datenschutzverstoss.pdf

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

Deutschlandfunk picks up the study "Connected Car Services in Germany". As part of the "Computer and Communication" series, the radio station interviewed Prof. Hans-Christian Riekhof on the topic aspect "Drivers are skeptical of Connected-Car services"

Deutschlandfunk Picks Up Connected-Car-Services Study

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Deutschlandfunk picks up the study “Customer Insights: Connected Car Services in Germany”. This was conducted by Prof. Hans-Christian Riekhof with Marc Scholz in the spring of 2020 for the Private University of Göttingen. As part of the “Computer and Communication” series, the radio station now interviewed Hans-Christian Riekhof on the topic aspect “Drivers are skeptical of Connected-Car services”.

In the approximately 6-minute contribution, it becomes clear what opportunities are now offered by car-to-car communication. And which connectivity services currently interest drivers and which do not. An exciting insight is also promised by the answer to the question of which companies are trusted in dealing with the collected data.

Link to the audio contribution:
https://www.deutschlandfunk.de/podcast-computer-und-kommunikation-beitraege.685.de.podcast.xml

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

The study "Connected-Car-Services in Germany" (Riekhof/Scholz, 2020 for the PFH Private University of Göttingen) has now been picked up by Göttingen City Radio. With the much-noticed study, one of the first investigations was carried out that analyzes the connectivity services currently available in the vehicle from the customer's perspective.

Göttingen City Radio reports on Connected-Car-Services study

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The study “Connected-Car-Services in Germany” has now been picked up by Göttingen City Radio. With the much-noticed study, one of the first investigations was carried out that analyzes the connectivity services currently available in the vehicle from the customer’s perspective. The radio station points to the enormous potential in vehicle connectivity highlighted in the study.

In addition, the radio editorial team addresses the security of the data that arises when using the Car2Car communication services and which companies are trusted in this regard. “The respondents consider Car2Car communication services, which primarily warn subsequent vehicles in dangerous situations, to be particularly forward-looking”, says the broadcaster.

The study was conducted by Prof. Hans-Christian Riekhof and Marc Scholz in the spring of 2020 for the PFH Private University of Göttingen. To this end, 543 people answered standardized questionnaires using quantitative data collection, which the authors of the study then evaluated.

Links

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

Further studies:
https://www.unicconsult.com/publikationen/forschungsberichte/

The online electronics journal elektronikpraxis.vogel.de reports on the study of Connected Car Services (Riekhof/Scholz 2020, PFH). The magazine particularly highlights one aspect that the study revealed: the concerns of many drivers about the data security of networked vehicles.

Electronics Journal Reports on Study of Connected Car Services

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The online electronics journal elektronikpraxis.vogel.de reports on September 15, 2020 about the study on Connected Car Services by Prof. Dr. Hans Christian Riekhof and Marc Scholz. Under the title “Concerns about the data security of networked vehicles”, the editorial team particularly highlights the aspect of data security.

The magazine quotes, among other things, one of the central findings that the authors of the study made with regard to consumer behavior. For consumers, not only cost-benefit aspects played an important role in the decision for or against Connected Car Services, but also the question of data security. The study therefore also examined the willingness of drivers to leave information about their health-related driving ability, their driving behavior or the chosen routes and detours to an international corporation.

Drivers with concerns about data security

The study found that compared to leading automotive corporations with leading IT corporations, users place higher trust in the automotive corporations. Nevertheless, security concerns regarding their data remained comparatively high at 68%. The trust in the premium manufacturers in the use of data from the connectivity services is therefore high: Apple is in 4th place ahead of other European manufacturers. Facebook and Google are clearly lagging behind.

The study “Customer Insights: Connected Car Services in Germany”, was conducted from March 2 to 31, 2020 by Hans-Christian Riekhof, Professor of International Marketing, and Marc Scholz, co-author of the study and master’s graduate, for the Private University of Göttingen (PFH). The procedure is based on a quantitative data collection in the form of a standardized questionnaire.

More on the topic:

To the article in the Elektronikpraxis:
https://www.elektronikpraxis.vogel.de/bedenken-bei-der-datensicherheit-vernetzter-fahrzeuge-a-963342/

News on the study:
https://www.unicconsult.com/studie-zu-connected-car-services/

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

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