Locationinsider Locandis Introduces New Beacons | UNICconsult Strategieentwicklung

Dissatisfaction with the solutions currently on the market has led the company Locandis from Göttingen to develop its own Beacons. These are also optimally adapted to the company’s own backend. This topic was now picked up by Locationinsider, the online magazine for digital change.

The magazine continues to write: Locandis’ customers include Peek&Cloppenburg among others. For its customers, the company has implemented projects in the field of Location Based Services. Via Beacons, customers in the store are sent coupons and product-related content to their smartphones. This is intended to increase attention and directly set purchase impulses. A dialogue with the customer is achieved in the form of the digital customer card developed by Locandis.

So far, the Beacons available on the market have been used for the projects. But the company was dissatisfied with their performance and therefore had Beacons manufactured according to its own specifications. These are characterized by an optimized antenna layout, which allows a more precise signal transmission. Especially larger Beacon networks benefit from the comprehensive illumination for a more precise in-store navigation.

The Beacons are BLE (Bluetooth Low Energy) compliant and support the Apple iBeacon protocol. Since the Beacons were also specified with regard to the company’s own backend, they automatically report there if the functionality should be limited or the battery status becomes critical. However, this should be rather rare, as the installed battery is supposed to last 5 years.

About Locationinsider
https://locationinsider.de/locandis-stellt-neue-beacons-vor/

Information about the company Locandis
www.locandis.de