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Internet World Business reports on Location based Marketing, Instore Navigation and locandis
The digital trends specialized magazine “Internet World Business” now focuses on stationary trade and its increasing digitization. The magazine reports on topics such as Instore Navigation, Location based Marketing and the company locandis specialized in this. locandis-CEO Hans-Christian Riekhof comments on the successful Instore-Navigation project for a hardware store.
Location based Couponing, digital customer cards, Location based Marketing
Shopping behavior has not only changed since the establishment of e-commerce. From specialized retailers to large department stores, from outlets to huge shopping malls on the green field, the industry has been in constant motion for over 200 years.
Currently, the magazine writes, the digitization of the stationary Point of Sale (POS) is the next driver of development. Especially thanks to the smartphone and its technical possibilities. This now allows a link between classic and online retail to be realized. Customers can thus be offered new and better on-site shopping experiences. In addition to Instore Navigation, Digital Shop Windows, Virtual Fitting for digital trying on of outfits, new payment processes such as Self-Checkouts at store checkouts are mentioned. Also further possibilities like additional product information via smartphone, upselling offers etc.
Hagebaumarkt – How locandis enables better orientation in the hardware store with Beacons
Technologies like Beacons and QR codes do great things. The smartphone is the game changer, the magazine states. It shows examples of already successfully implemented digital concepts in stationary retail.
Hans-Christian Riekhof was also interviewed, who as CEO co-manages the fortunes of locandis. A Hamburg-based company that specializes in such digital technologies. He gives insight into the successful Instore-Navigation project for a Hagebaumarkt. With Beacon technology, customers of the hardware store are conveniently guided to their searched products via app.
Further links
The article in the “Internet World Business” (pdf)
Website of the company locandis
More about Location-based Marketing (LbM)
The magazine
The “Internet World Business” is a monthly B2B trade magazine based in Ulm and Munich. It is aimed at readers with a connection to digital trade. The main topics are e-commerce, online marketing, webshop systems, online payment processing, logistics, social media marketing, studies and trends around the internet, internet law and reports from the internet economy.
Locandis and InnoGreen Introduce Indoor Navigation Based on LED Lights
Innovation in in-store navigation: Searching for products in hardware or supermarkets can be very tedious. The ideal solution: enter the desired item into a search field on the app on your smartphone and conveniently navigate to it. The corresponding digital technology has already been impressively implemented by the company locandis and is constantly being developed. App-based digital customer cards with integrated product search and in-store navigation.
Practically free of charge for hardware stores
Until now, the technical effort for a comprehensive infrastructure of the necessary beacons was relatively high, explains Stefan Brinkhoff, CTO of locandis. With a now closed strategic partnership between locandis and InnoGreen, an innovative LED light manufacturer based in Heppenheim, significant relief is now available. Both companies have now presented a prototype in which these small Bluetooth transmitters are installed in InnoGreen’s LED lights. Some of the advantages: the additional effort for the installation of the beacons is eliminated, the power supply of the beacons is ensured via the lighting, very low maintenance effort. This means that a hardware store can be equipped for in-store navigation practically free of charge, says InnoGreen Managing Director Olaf Tieben. “In August of this year, we will present a first hardware store where the new system is installed.”
Effective: Combine in-store navigation with location-based marketing
From a business and marketing perspective, in-store navigation is attractive. Especially for retailers with complex assortments and areas from approx. 3000 sqm. locandis customer projects demonstrate the resulting additional sales with more relaxed, longer staying customers. “We expect that the locandis in-store navigation based on InnoGreen lights will pay for itself and be self-supporting from the second year onwards”, says Dr. Hans-Christian Riekhof. The CEO of locandis also points to the lucrative combination of in-store navigation with location-based marketing campaigns: “This is an important revenue driver that further improves the business balance sheet.”
Links:
Here you can learn more about the topic of Location Based Marketing
Studies on the topic:
– Location-based Marketing: The willingness to pay for push messages on the customer’s smartphone
– The use of traditional and digital customer cards in retail, system catering and tourism
Locationinsider: Locandis introduces new Beacons
Dissatisfaction with the solutions currently on the market has led the company Locandis from Göttingen to develop its own Beacons. These are also optimally adapted to the company’s own backend. This topic was now picked up by Locationinsider, the online magazine for digital change.
The magazine continues to write: Locandis’ customers include Peek&Cloppenburg among others. For its customers, the company has implemented projects in the field of Location Based Services. Via Beacons, customers in the store are sent coupons and product-related content to their smartphones. This is intended to increase attention and directly set purchase impulses. A dialogue with the customer is achieved in the form of the digital customer card developed by Locandis.
So far, the Beacons available on the market have been used for the projects. But the company was dissatisfied with their performance and therefore had Beacons manufactured according to its own specifications. These are characterized by an optimized antenna layout, which allows a more precise signal transmission. Especially larger Beacon networks benefit from the comprehensive illumination for a more precise in-store navigation.
The Beacons are BLE (Bluetooth Low Energy) compliant and support the Apple iBeacon protocol. Since the Beacons were also specified with regard to the company’s own backend, they automatically report there if the functionality should be limited or the battery status becomes critical. However, this should be rather rare, as the installed battery is supposed to last 5 years.
About Locationinsider
https://locationinsider.de/locandis-stellt-neue-beacons-vor/
Information about the company Locandis
www.locandis.de