Product information at the right moment in the right place: The Hagebaumarkt Stammelbach in Hildesheim has been communicating in real time with its customers since the beginning of May 2022 using the Digital Signage solution and a digital customer card from locandis. On the Digital Signage monitors, customers are presented with product information, pictorial advertising material, information about events or short videos.

Locandis develops intelligent Digital Signage solution for Hagebaumarkt Hildesheim

/in /by

Product information at the right moment in the right place: The Hagebaumarkt Stammelbach in Hildesheim has been communicating in real time with its customers since the beginning of May 2022 using the Digital Signage solution and a digital customer card from locandis. On the Digital Signage monitors, customers are presented with product information, pictorial advertising material, information about events or short videos.

“Internet trading has set new standards in terms of customer centricity. Anyone who shops on the well-known platforms quickly finds what they are looking for and also receives individualized offers. This is the benchmark for brick-and-mortar retail, especially when the range is large”, explains locandis Managing Director Prof. Dr. Hans-Christian Riekhof. The Digital Signage solution from locandis, which was developed in combination with a digital customer card as an app for the Hagebaumarkt Hildesheim, enables communication with customers on the sales floor during the shopping process.

“The use of such technology in combination with the digital customer card can close the evaluation gap to online trading”, explains Dr. Stefan Brinkhoff, CTO and Managing Director of locandis. “Based on the data obtained, the deployment of staff and the implementation of events and promotions in the market can be planned more precisely. All GDPR requirements are met when collecting the data.”

Complete press release
https://www.locandis.de/locandis-entwickelt-intelligente-digital-signage-loesung-fuer-hagebaumarkt-hildesheim/

You might also like
The online platform Springer Professional is currently reporting on vehicle connectivity (Car-2-X) and also covers the much-noticed Connected-Car-Services study by PFH (Riekhof/Scholz, 2020). Online Platform Springer Professional Covers Connected Car Study
Pricing is one of the most underestimated tools in marketing. Therefore, the potential for sustainable value creation often remains unnoticed. With this two-day pricing seminar, pricing specialist Professor Hans-Christian Riekhof provides the know-how on how companies can optimally align their pricing strategy. Pricing Seminar on 22.06/23.06.2023 in Hamburg
The online IT magazine "IT Zoom" currently reports on the Autostadt app by locandis. With this app for the Autostadt in Wolfsburg, visitors can navigate to their desired destination using a combined indoor and outdoor navigation. IT Zoom reports on Autostadt App by locandis
Dissatisfaction with the solutions currently on the market has led the company Locandis from Göttingen to develop its own Beacons, optimally adapted to the company's own backend. This topic was now picked up by Locationinsider, the online magazine for digital change. Locationinsider: Locandis introduces new Beacons
Customer app instead of in-store monitors: The company locandis has developed an app for Sennheiser, a manufacturer of high-quality audio technology, which enables personalized customer communication directly in front of the shelf with Sennheiser products. The MySennheiser app is currently being tested in a pilot project. Sennheiser Pilot Project with Customer App
For Volkswagen manager Dr. Kersten Markus Lange, connectivity services are a prerequisite for many future fields of mobility. In the interview, the head of vehicle logistics talks about convenient online charging station bookings for electric cars, about new trends such as Car2Car and Car2X communication, voice assistants and hands-free operation. And about dealing with all the data. Connectivity Services at Volkswagen: “Data protection is a top priority”
The study on Connected Car Services (Riekhof/Scholz, 2020) was picked up by the Harvard Business Manager in its March issue. The magazine primarily addresses the question of whom German drivers trust more with the use of data in connected vehicles: the automotive corporations or the tech corporations. Harvard Business Manager reports on Connected Cars study
The study on Connected Car Services (Riekhof/Scholz, 2020) was picked up by the Harvard Business Manager in its March issue. The magazine primarily addresses the question of whom German drivers trust more with the use of data in connected vehicles: the automotive corporations or the tech corporations. Alexander Karp: Technology must return to the center of the education culture