The content marketing magazine CP Monitor is currently reporting on the pilot project MySennheiser App, which was created in collaboration with the Hamburg company locandis. The well-known audio technology manufacturer Sennheiser wants to personalize its customer approach at the point of sale with this.
Customer app instead of in-store monitors: The company locandis has developed an app for Sennheiser, a manufacturer of high-quality audio technology, which enables personalized customer communication directly in front of the shelf with Sennheiser products. The MySennheiser app is currently being tested in a pilot project.
“23 Years of Corporate Brand Bugatti – A Company Changing with Time” – this is the title of the lecture given by Frank Götzke, Head of Special Projects and New Technologies, at the Private University of Göttingen.
The online IT magazine “IT Zoom” currently reports on the Autostadt app by locandis. With this app for the Autostadt in Wolfsburg, visitors can navigate to their desired destination using a combined indoor and outdoor navigation.
The smartphone app “Autostadt – Mobile Experience” is now also a topic at “Motormobiles”. The online car magazine provides insights into how versatile one can navigate in the Autostadt in Wolfsburg with this application. The app, available as a free download in the Google Play Store since August, combines analog and digital experiences thanks to dialogue and real-time information.