Author Archive for: riekhof
About Prof. Dr. Hans-Christian Riekhof
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Entries by Prof. Dr. Hans-Christian Riekhof
01.11.2023 │ Flensburg – Lecture: Which pricing strategy is right for my company?
/in Unkategorisiert, Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofWhich pricing strategy is right for my company? What are the components of a long-term pricing strategy? How do I check the pricing processes? These and many other questions are discussed by pricing expert Prof. Dr. Hans-Christian Riekhof in a lecture at the IHK Flensburg.
Pricing Seminar on 30.11/01.12.2023 in Hamburg
/in Unkategorisiert, Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofPricing is one of the most underestimated tools in marketing. Significant sustainable value creation potentials are therefore often overlooked. With this two-day practical pricing seminar, pricing expert Professor Hans-Christian Riekhof imparts the know-how on how companies can optimally align their pricing strategy.
13.12.2023 | Göttingen – XMAS-Alumni-Lectures with exciting industry insights
/in Unkategorisiert, Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofThe PFH Private University of Göttingen once again invites you to exciting lectures by former students. At the “XMAS-Alumni-Lectures” on December 13, alumni from various years offer insights into current topics of very different industries.
Pricing-Newsletter No. 73: Dynamic Pricing: what contribution can AI make to pricing optimization?
/0 Comments/in Pricing Newsletter, Pricing Newsletter/by Prof. Dr. Hans-Christian RiekhofViele Unternehmen haben mit KI bereits experimentiert. Wie sich Künstliche Intelligenz für das Dynamic Pricing einsetzen lässt, darüber haben wir mit Andreas Stauber gesprochen. Er hat sich als Director of Pricing bei Fielmann und bei Media-Markt-Saturn mit dem Thema intensiv befasst.
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Food Newspaper reports on PFH Pricing Study 2023
/in News / Insights, Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofThe Food Newspaper (LZ) picked up on the current pricing study of the PFH Private University of Göttingen in a post on June 13.
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.