Karen Heumann: Why AI is not really useful in advertising
“I stick to it completely. It will be important to recognize what the machine can possibly do better than humans. The creativity of AI is based on the virtuoso combination of existing things. We leave that to it. However, the special, the unexpected, that which is not composed of existing things, the excellence – that remains our playing field. Human creativity is also able to say: No. No answer. Or: I question the question as such. Here, I hope anyway, there remains a fundamental difference.”
– Germany’s most famous advertiser Karen Heumann (Board of Directors Jung von Matt, Chairwoman of the Agency Group thjnk), in “Other industries are considered hotter” in an interview with Giovanni di Lorenzo, “Die Zeit”.
