“Unless you’re a fortune-teller, long-term business planning is a fantasy. There are just too many factors that are out of your hands: market conditions, competitors, customers, the economy, etc. Writing a plan makes you feel in control of things you can’t actually control.”
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“If you’re not a fortune teller, long-term business planning is a fantasy. There are simply too many factors that are not in your hands: market conditions, competitors, customers, the economy, etc. Writing a plan gives you the feeling of having control over things that you can’t really control.”
– Jason Fried and David Heinemeier Hansson in their book “Rework”, page 19, Currency Publisher
