Author Archive for: kettler
Entries by Jürgen Kettler
An Excursion to Silicon Valley: “Think big – but also be prepared to fail!”
The Business and People Magazine reports on the excursion to Silicon Valley, which took place in November 2015. The excursion is based on an initiative by Prof. Dr. Hans-Christian Riekhof. Here is the article
Results of an empirical research project: Location Based Marketing in the German retail market
Prof. Dr. Hans-Christian Riekhof and Lisa Hartenstein have published the results of the empirical research project: Location Based Marketing in the German retail market in a brochure. The aim was to reflect the current state of development of Location Based Marketing (LBM) in the German retail market in the present study of the PFH Private […]
Event in Lübeck: Location based Marketing and Pricing
The event takes place on Wednesday, April 6, 2016 at 6:30 pm (Get Together), lecture starts at 7 pm in the Holiday Inn Lübeck, Travemünder Allee 3, 23568 Lübeck Direct link to online registration PDF registration form for download “Why the price in retail is still the most important profit lever – and what can be […]
Has the automotive industry lost its interpretive authority on the internet?
“One of the biggest challenges for the entire automotive industry is therefore to regain information and interpretive authority on the internet.” – Küster, S., in an interview with Sturm, A., Regaining interpretive authority, in: HORIZONT (25.09.2014), p. 87.