Entries by Jürgen Kettler

Content Marketing: Increasing the Relevance of Content!

“But for the entire industry, the publishing frequency must increase, the focus must shift away from product launches and the linking with social media and external content must be significantly expanded. In addition, the relevance of the content will increase through stronger personalization.” – Küster, S., in an interview with Sturm, A.

Dates for the Pricing Seminar 2016 are set

The dates for the Pricing Seminar 2016 are set. Interested parties can now register for the two-day intensive seminar by and with Professor Riekhof. There are 3 dates available in Hamburg: 11. and 12. February 2016 15. and 16. September 2016 08. and 09. December 2016 Further information and the registration can be found here