Content Marketing or Content Cemeteries?

“A lot of content is produced, which then peacefully slumbers on content cemeteries. This is wasted money because the vast majority of this content is not read or registered – at least not by the target group.”

– Schilling, P.: Cemetery of Contents, in: Horizon (28/2015, 07.09.2015), p. 23.

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.