Bert Rürup on the Topic of Digitalization

“Digitalization means more than just state-of-the-art factories. This risk is overlooked by the German economy.”

– Bert Rürup in Handelsblatt (No. 93, 15.05.2017)

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.