New Otto Group CEO on Massive Investments in E-Commerce

“Otto will become a fully digitized group – right down to our 400 stationary stores. Accordingly, we are specifically investing in promising, digital business models. The individual company Otto is to be expanded into a real e-commerce platform. We are building our youngest offspring About you into a billion-dollar company.”

– Alexander Birken, new CEO of the Otto Group: “Dynamics is not a question of age” in Handelsblatt (No. 96, 18.05.2017).

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.