Author Archive for: kettler
About Jürgen Kettler
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Entries by Jürgen Kettler
Study on the Future of Customer Cards
/in Unkategorisiert/by Jürgen KettlerWhat is the future of traditional and digital customer cards in retail, system catering and tourism? Are the possibilities of new technologies being exploited? A new study by the PFH Private University of Göttingen provides answers.
18.12.2017 │Göttingen – Marketing for Yum! Brands
/in Unkategorisiert/by Jürgen KettlerOn Monday, 18.12.17, Benjamin Schoderer, Digital Marketing Manager at Yum! Brands South Africa, will report on digital marketing strategies for PizzaHut, KFC and other Yum! Brands at the invitation of Professor Riekhof at PFH Göttingen. Location: PFH Private University Göttingen Weender Landstraße 3-7 37073 Göttingen Registrations for guests please by email to: Kisters@nullpfh.de
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.