ADAC Study on Price Competition at Gas Stations
Are customers too comfortable for price comparisons and prefer to incur higher costs? At least a large part of drivers do not seem to care so much about the prices at gas stations.
Author Archive for: kettler
Entries by Jürgen Kettler
Locationinsider: The future of the customer card is digital
The Location Insider has picked up the study on the future of customer cards, which Prof. Dr. Hans-Christian Riekhof and Stefan Brinkhoff have created for the PFH Private University of Göttingen.
16.04.2018 │Hamburg – Pricing as a Marketing Tool
Pricing expert Riekhof demonstrates in his lecture, among other things, why strategic pricing is an important profit lever in the company, and provides insights into the price psychology of customers.
Setting the right prices for effective climate protection
In its edition of February 19, 2018, Handelsblatt reports that Germany’s largest companies are advocating that CO2 emissions should be subjected to a better and more comprehensive pricing mechanism. Pricing expert Prof. Hans-Christian-Riekhof sees this as a remarkable initiative. “One would actually expect proposals to be made by the state on how to properly tax […]
What Warren Buffet and other successful people have in common
Some of the world’s most successful people have something in common: It’s not a high IQ or an incredible lucky streak. It’s their sense of reading. Books were their most profitable investment.
ZF: Value-Based Pricing is an absolute must
As part of the study on pricing processes in the automotive supplier industry, Prof. Dr. Hans-Christian Riekhof conducted an interview with Ronald Schreiber, Regional Pricing Manager DACH Services at ZF. Professor Riekhof: Are there research results from our study on pricing processes at automotive suppliers in 2017 that particularly caught your eye and that you […]
Pricing Expert Prof. Riekhof on Individualized Rates in Car Insurance
Individualized pricing is on the agenda of many companies, with the aim of optimally exploiting the willingness of customers to pay. Not an easy undertaking in practice, as shown by the attempts of car insurers and their telematics tariffs.
Business Unit VW Group at Leoni: Dynamics of Change in Pricing
As part of the study on pricing processes in the automotive supplier industry, Prof. Dr. Hans-Christian Riekhof conducted an interview with Peter Becker, Head of Business Unit VW Group at Leoni. Professor Riekhof: Are there research results from our study on pricing processes at automotive suppliers in 2017 that particularly caught your eye and that […]