“We demand greater transparency in digital marketing. We also want to draw attention to serious problems: on the one hand, the lack of brand safety on the net, that is, brands appear in an environment that does not suit them. And on the other hand, the low visibility of advertising measures, that is, the advertising does not reach its users. We could not be sure that our automated advertising was actually sent to people – and not to machines. Fraud is unfortunately a topic in online marketing. That’s why we reduced the digital media budget by 100 million dollars. And it was perfectly fine for us.”
– Marc Pritchard, Marketing Director of Procter & Gamble, “We have to produce the spots differently”, in Handelsblatt December 10, No. 237
