At the "Xmas-Lectures" on November 28, 2024 at the Private University of Göttingen, former students are expected with exciting marketing short lectures: Franziska Jostock (Porsche AG), Sebastian Thöne (Meiller Elevator Doors GmbH) and Lukas Breustaedt (locandis GmbH).

28.11.2024 | Göttingen – “Xmas-Lectures” with Marketing Lectures

/in , /by

As already announced, we would like to take the opportunity to meet again at our Alma Mater in Göttingen this year. The traditional pre-Christmas period is particularly suitable for this. Therefore, we are pleased to invite you again to the XMAS-Alumni-Lectures at the PFH Private University of Göttingen – on Thursday, November 28, 2024 from 4:00 p.m.

As usual, alumni from various years will give short lectures (in English) that will give us an insight into very different industries with current topics:

Franziska Jostock, Porsche AG, Stuttgart (photo above)
Brand & Content / Marketing Communications
“Stories over products – How Type 7 drives cultural relevance beyond automotive”

Sebastian Thöne, MEILLER Elevator Doors GmbH, Munich
Pricing Manager
Enhancing Profitability through Product Differentiation and Customized Client Solutions

Lukas Breustedt, locandis GmbH, Hamburg
Customer Relationship Manager
“Bridging the analytics gap: Location-based services in brick-and-mortar retailing”

From around 7:00 p.m. we would like to end the evening with a joint visit to the Göttingen Christmas market.

Photo: Porsche AG

You might also like
Alumni-Stammtisch 13.12.2023 | Göttingen – XMAS-Alumni-Lectures with exciting industry insights
Stationary retail faces major challenges. In the current episode of the podcast "Beyond the Knowledge", Prof. Dr. Hans-Christian Riekhof talks about the opportunities of digitization in retail and presents the results of a current expert survey on the theme of Instore Navigation. The Digitization of Stationary Retail – Prof. Riekhof on the PFH Podcast
On 08.06.2022, Björn Loose, Director Marketing MAN Truck and Bus SE will give a lecture in Göttingen on the topic "Trends in B2B Marketing using the example of MAN Truck and Bus SE". How do companies implement inflation-related price increases?
The Hessian-Lower Saxony General Newspaper reports on impending massive price increases that many companies are planning. The newspaper refers to the results of the current empirical inflation-pricing study by Prof. Hans-Christian Riekhof and Julius Reutel. HNA addresses PFH’s Inflation-Pricing Study
Instore Navigation offers many opportunities for a digitized customer dialogue on site for retail trade. How is the topic assessed from the perspective of the companies, by the experts? A results report on an expert survey now provides insights. Instore Navigation: Expert Survey Results Report
In the Hessian Lower Saxony General (HNA), the follow-up report on the first alumni day of the Private University of Göttingen appeared. The article in the original wording follows. Further Press Resonance on the Göttingen Alumni Day
The online electronics journal elektronikpraxis.vogel.de reports on the study of Connected Car Services (Riekhof/Scholz 2020, PFH). The magazine particularly highlights one aspect that the study revealed: the concerns of many drivers about the data security of networked vehicles. Electronics Journal Reports on Study of Connected Car Services
On 08.06.2022, Björn Loose, Director Marketing MAN Truck and Bus SE will give a lecture in Göttingen on the topic "Trends in B2B Marketing using the example of MAN Truck and Bus SE". 08.06.2022 │ Göttingen – Trends in B2B Marketing using the example of MAN Truck and Bus SE