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28.11.2024 | Göttingen – “Xmas-Lectures” with Marketing Lectures
/in Unkategorisiert, Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofAs already announced, we would like to take the opportunity to meet again at our Alma Mater in Göttingen this year. The traditional pre-Christmas period is particularly suitable for this. Therefore, we are pleased to invite you again to the XMAS-Alumni-Lectures at the PFH Private University of Göttingen – on Thursday, November 28, 2024 from 4:00 p.m.
As usual, alumni from various years will give short lectures (in English) that will give us an insight into very different industries with current topics:
Franziska Jostock, Porsche AG, Stuttgart (photo above)
Brand & Content / Marketing Communications
“Stories over products – How Type 7 drives cultural relevance beyond automotive”
Sebastian Thöne, MEILLER Elevator Doors GmbH, Munich
Pricing Manager
Enhancing Profitability through Product Differentiation and Customized Client Solutions
Lukas Breustedt, locandis GmbH, Hamburg
Customer Relationship Manager
“Bridging the analytics gap: Location-based services in brick-and-mortar retailing”
From around 7:00 p.m. we would like to end the evening with a joint visit to the Göttingen Christmas market.
Photo: Porsche AG
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.