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At the "Xmas-Lectures" on November 28, 2024 at the Private University of Göttingen, former students are expected with exciting marketing short lectures: Franziska Jostock (Porsche AG), Sebastian Thöne (Meiller Elevator Doors GmbH) and Lukas Breustaedt (locandis GmbH).

28.11.2024 | Göttingen – “Xmas-Lectures” with Marketing Lectures

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As already announced, we would like to take the opportunity to meet again at our Alma Mater in Göttingen this year. The traditional pre-Christmas period is particularly suitable for this. Therefore, we are pleased to invite you again to the XMAS-Alumni-Lectures at the PFH Private University of Göttingen – on Thursday, November 28, 2024 from 4:00 p.m.

As usual, alumni from various years will give short lectures (in English) that will give us an insight into very different industries with current topics:

Franziska Jostock, Porsche AG, Stuttgart (photo above)
Brand & Content / Marketing Communications
“Stories over products – How Type 7 drives cultural relevance beyond automotive”

Sebastian Thöne, MEILLER Elevator Doors GmbH, Munich
Pricing Manager
Enhancing Profitability through Product Differentiation and Customized Client Solutions

Lukas Breustedt, locandis GmbH, Hamburg
Customer Relationship Manager
“Bridging the analytics gap: Location-based services in brick-and-mortar retailing”

From around 7:00 p.m. we would like to end the evening with a joint visit to the Göttingen Christmas market.

Photo: Porsche AG

The PFH Private University of Göttingen has now published the Pricing Study 2023. This empirical investigation examines pricing processes of companies of various industries and sizes. The results are influenced by unusual challenges to the companies' pricing.

Pricing Study 2023: PFH Private University of Göttingen presents new empirical investigation of pricing processes in companies

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The PFH Private University of Göttingen has now published the Pricing Study 2023. This empirical investigation examines pricing processes of companies of various industries and sizes. After four pricing studies by the PFH, published in the years 2009, 2012, 2015 and 2018, the Pricing Study 2023 provides current analyses. The results are also influenced by the unusual challenges for the companies, such as the Corona pandemic and the Ukraine war with resulting supply shortages and the experience of unusually high inflation rates. With the changed framework conditions, the companies’ pricing faced completely new requirements.

The subject of the empirical investigation by Prof. Dr. Hans-Christian Riekhof and Lukas Breustädt were the formation of prices, the internal company attitudes towards pricing, the application of pricing tools, successful implementation and many other topics. “With the study, we also want to highlight potentials in the individual price design processes and show which remarkable approaches to pricing other companies can also apply”, says Prof. Dr. Hans-Christian Riekhof.

One result in advance: the results of the current investigation 2023 confirm a conclusion that was already made in the previous pricing studies: many companies still underestimate the importance of strategic pricing as the strongest profit driver.

Links

Further studies:
https://www.unicconsult.com/publikationen/forschungsberichte/