Archive for month: January, 2024
When Sales Incentives make Price Strategy Implementation impossible
Now our newsletter No. 59 can be read in english language now. What is the subject?
We focus on the wide-spread problem, that many well-conceived pricing strategies often fail, just because incentive systems in sales hinder their implementation. In our Pricing Newsletter No. 59, we explain where the greatest opportunities lie in aligning pricing strategies with incentive schemes of your sales team. You will get a close look at the the six execution levers, which we recommend Corporate leaders to use.
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Our Pricing Newsletter No. 59 is now also available in English. What is the topic?
We focus on the widespread problem that many well-thought-out pricing strategies often fail because the incentive systems in sales hinder their implementation. In our Pricing Newsletter No. 59, we explain where the greatest opportunities lie in aligning pricing strategies with the incentive systems of your sales team. You will get a detailed insight into the six implementation levers that we recommend to company leaders.
Learn more:
Pricing Newsletter No. 59 (2022): When incentive systems prevent the implementation of the pricing strategy
https://www.unicconsult.com/pricing-newsletter-no-59-2022-wenn-die-anreizsysteme-die-umsetzung-der-preisstrategie-verhindern/
Pricing-Solutions: How Sartorius is mastering product portfolio complexity
Mastering the Complexity of the Product Portfolio: Pricing Categories as a Silver Bullet at Sartorius.
Now our newsletter No. 77 can be read in English language. What is it about?
Sartorius boasts an extensive and specialized product range, presenting a significant complexity for pricing. In this edition, I had the opportunity to discuss the solutions employed by the publicly listed bio-pharmaceutical specialist with Dorian Rieger, Head of Marketing Operations at Sartorius in Göttingen since 2022. Sartorius has been collaborating with UNICconsult in the Pricing domain since 2017.
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Our newsletter No. 77 can now also be read in English language. What is it about?
Sartorius has an extensive and specialized product range, which presents a significant complexity for pricing. In this edition, I had the opportunity to talk with Dorian Rieger, Head of Marketing Operations at Sartorius in Göttingen since 2022, about the solutions of the publicly listed bio-pharmaceutical specialist. Sartorius has been working with UNICconsult in the Pricing area since 2017.
Pricing Seminar with Prof. Riekhof on 27./28.06.2024 in Hamburg
Many companies still underestimate the topic of pricing – our studies prove this. What’s more: Often there is a lack of a well-thought-out strategy for dealing with pricing processes on a daily basis. Not least due to current economic developments, such as supply bottlenecks and inflation, the tasks have become even more complex.
Like hardly any other marketing tool, pricing, when used correctly, sometimes offers considerable potential for sustainable value creation. The renowned pricing expert Professor Dr. Hans-Christian Riekhof provides a profound methodological framework in this practical two-day intensive seminar, which is practical, clear and easy to understand, and thus helps companies to increase their pricing competence.
He does not only stick to theory, but the tools presented are also applied using practical examples from the participants’ everyday work. Participants, who can come from a wide variety of industries, are therefore recommended to bring specific pricing issues from their own work area into the seminar in order to work on them there.
The seminar on June 27 and 28, 2024 in Hamburg is aimed at executives and experts in marketing and sales who are confronted with pricing questions in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term price strategy and thereby increase value creation.
Early registration is recommended as places are limited.
Find out here what previous participants thought of the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/
Further information at: www.unicconsult.com/pricing-seminar