“Negotiations with suppliers have been competitive for 30 years. Sometimes we are not supplied for a certain period of time or we refuse to include the products in our range. Last year, the situation was sometimes absurd. Prices were raised by 20 to 30 percent. We often could not understand this increase. There were certainly opportunists who wanted to profit from the inflation hysteria. But in the end, we always find a solution.”
– Rewe CEO Lionel Souque in “I’m a bit worried about Germany”, The Pioneer, written by Christian Schlesinger, January 19, 2024