The Action Bias: why we can’t wait: “Why is it so difficult for us in everyday situations, which are not about life and death, to wait and stand still? Passivity makes our predicament more clearly visible or makes us fully aware of it. We simply can’t stand it when nothing happens, where a grievance is obvious, but the right solution is in the dark – or perhaps there is no ‘right solution’ at all. Waiting and enduring requires much more self-discipline than rushing headlong into action in order not to have to think any further.” – Holm Friebe in his book “The Stone Strategy – The Art of Not Acting”, page 32, Hanser Verlag, Munich 2013
approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
