Archive for month: October, 2018
Pricing Seminar Dates for 2019 are set
In 2019, there will be Pricing Seminars by Prof. Hans Christian Riekhof in Hamburg. The seminar will take place in the beautiful Hanseatic city on three dates as of now: on 21/22 March, 13/14 June and 24/25 October. The event will again take place at the Gastwerk Hotel Hamburg. The location is characterized by a stylish character, tranquility, pleasant rooms and good service. A hotel with character and the ideal setting for the intensive seminar by Professor Riekhof. More about the Pricing Seminars. You would like to get a first impression? Feel free to read participant voices. Interested parties can now register for one of the seminars. Register now!
22.10.2018 │ Göttingen – Volkswagen: Digital Transformation
“Volkswagen: a car manufacturer in digital transformation” is the topic of a lecture at the PFH Private University of Göttingen on Monday, October 22, 2018. Prof. Dr. Hans Christian Riekhof has invited Maximilan Mardorf, PFH alumnus and Roll-out Manager Volkswagen.
Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen
Date/Time:
Mon., 22.10.2018, 18:00
The event is free.
Attention: there is a limited number of seats for external visitors
Please register with Ms. Martyna Wieschollek by email at:
wieschollek@nullpfh.de
Photo: pixabay.com
29.10.2018 │ Göttingen – B2B Marketing in a Biotech Company
The talk at PFH Private University of Göttingen on Monday, October 29, 2018, is about Challenges of B2B Marketing in a Biotech Company – the example of Sartorius. Prof. Dr. Hans Christian Riekhof has invited Stefan Schlack, Head of Marketing Sartorius, as a speaker.
Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen
Date/Time:
Mon., 29.10.2018, 18:00
The event is free of charge.
Attention: there is a limited number of seats for external visitors
Please register with Ms. Martyna Wieschollek by email at:
wieschollek@nullpfh.de
Photo: www.sartorius.com
07.11.2018 │ Hamburg – The digital trends of the next 30 years
The increasing digitalization of our lives causes discomfort, if not fear, to many people. A well-founded positive view on the topic is opened by Prof. Dr. Hans-Christian Riekhof in his lecture: “The digital trends of the next 30 years: Why we should be less afraid of the digitalization of our lives”. He invites to this on Wednesday, 07. November 2018 the series of “Heinrich Grone Talks” in Hamburg.
The topic: Digitalization captures and permeates not only our working life, but also our private relationships as well as the entire society. This causes discomfort because the rate of change is very high, because digitalization is an abstract and complex phenomenon. Therefore, it is all the more important to recognize and see the underlying trends. What is familiar to us evokes fewer negative reactions. Prof. Riekhof shows which basic patterns of digitalization we will encounter in the coming decades and how we can find a way to give digitalization a meaningful framework.
Achim Albrecht, Chairman of the Board of the Grone-Schule Foundation: “Digitalization will change the world as rapidly as never before. It is no longer a phenomenon – even if we sometimes feel that way because a new level of change has been reached. Fear, however, is never a good advisor. It is better, as Prof. Riekhof will show, to deal with the structures and patterns. This perspective is still given too little space in my opinion. For this, Prof. Riekhof is a recognized expert with corresponding operational and scientific know-how.”
The lecture at the Grone Education Center begins at 6:00 p.m. Achim Albrecht and Prof. Hans-Christian Riekhof look forward to a lively dialogue with the participants afterwards. A snack will be served.
The speaker
Prof. Dr. Hans-Christian Riekhof was born in Lübeck in 1954. After studying business administration in Münster and Göttingen with subsequent doctorate, he worked for the Otto Group Hamburg as head of personnel development, head of strategy development and director of marketing. At Beiersdorf AG Hamburg, he headed the strategy planning of a division and was
subsequently responsible for an operational business area. Since 1996, Hans-Christian Riekhof has been a professor of international marketing at the PFH Private University of Göttingen. He is the founder and managing director of unicconsult strategy development GmbH (www.unicconsult.com), is considered a recognized pricing expert and is a member of the board of trustees of the Grone-Schule Foundation, among other things.
The organizer
The Grone-Schule Foundation (www.grone.de) is the umbrella of one of the largest and most modern education and service companies in Germany. Digitalization also plays an increasingly important role there. Current topics are always at the center of the discussion series named after the founder, with which we have been addressing decision-makers from business, politics and society in the Hamburg metropolitan region at regular intervals for more than ten years.
Location
Grone Education Center
Heinrich-Grone-Stieg 1,
Forum on the 1st floor
20097 Hamburg
Date/Time
Wed., 07.11.2018, 6:00 p.m.
Registration
by email to grone@nullhamburg-bkm.de
Questions
Agency BKM GbR, Tel.: 040 8787 7930
Photo: pixabay.com
12.11.2018 │ Göttingen – The Content Strategy of Nestlé
The Content Strategy of Nestlé, the world’s largest food corporation, is the subject of a lecture at the PFH Private University of Göttingen on Monday, November 12, 2018. Prof. Dr. Hans Christian Riekhof has invited Dr. Markus Irmscher, Head of Content and Platforms Nestlé, as a speaker.
Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen
Date/Time:
Mon., 12.11.2018, 18:00
The event is free of charge.
Attention: there is a limited number of seats for external visitors
Please register with Ms. Martyna Wieschollek by email at:
wieschollek@nullpfh.de
Photo: www.nestle.de
19.11.2018 │ Göttingen – Product Management at Ferrero using the example of duplo
The topic of a lecture at the PFH Private University of Göttingen on Monday, November 19, 2018, is Product Management at Ferrero using the example of the duplo brand. Prof. Dr. Hans Christian Riekhof has invited Florian Held, PFH alumnus and Junior Product Manager duplo Chocnut, as a speaker.
Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen
Date/Time:
Mon., 19.11.2018, 18:00
The event is free of charge.
Attention: there is a limited number of seats for external visitors
Please register with Ms. Martyna Wieschollek by email at:
wieschollek@nullpfh.de
Photo: www.duplo.de
10.12.2018 │ Göttingen – Digital Systems and Marketing Logistics using Coca-Cola as an example
The talk at PFH Private University of Göttingen on Monday, December 10, 2018, is about Digital Systems and Brand Logistics using the beverage giant Coca-Cola as an example. Prof. Dr. Hans Christian Riekhof has invited Jonathan F. Döhling, PFH alumnus and Head of Marketing Systems, Warehousing and Administration as the speaker.
Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen
Date/Time:
Mon., 10.12.2018, 18:00
The event is free of charge.
Attention: there is a limited number of seats for external visitors
Please register with Ms. Martyna Wieschollek by email at:
wieschollek@nullpfh.de
Photo: pixabay.de