In 2017, you have three dates for the Pricing Seminar “The 4 Levers to Increase Pricing Competence” in Hamburg to choose from: 23. and 24. March | 29. and 30. June | 05. and 06. October 2017. For more information about the Pricing Seminar, please click here or download the flyer for the seminar. To register, please go here.
On 21.03.2017, Prof. Dr. Riekhof will give a lecture on the topic “Content Marketing – why content moves to the center of marketing communication” at the Marketing Club Hannover. He will present the results of an empirical study by PFH Göttingen on the subject of content marketing. Further information about the event, the program and the speakers can be found on the event website.
Prof. Dr. Riekhof will give a lecture at the conference “Pricing – The key factor for business success” on December 6th, 2016. This conference is organized by the Quadriga University of Berlin and the trade magazine Sales Manager. Prof. Dr. Riekhof will speak on the topic “Strategic Pricing: a still underestimated success factor”.
Further information about the event, the program and the speakers can be found on the event website.
On April 5, 2017, Prof. Dr. Riekhof will give a lecture at the Marketing Club in Bremen on the topic “Strategic Pricing: Stepchild of Marketing? About the value contribution of intelligent pricing strategies”.
In many companies, marketing is primarily about two aspects: on the one hand, brand and corporate communication, and on the other hand, product management. Pricing often has a subordinate role. This is all the more surprising as the empirical studies by Professor Riekhof, who teaches International Marketing at the PFH Private University of Göttingen, clearly show that there are enormous value creation potentials in pricing. Too few companies have developed a long-term pricing strategy, too few companies consistently use the levers of price enforcement, and only a few companies have price controlling that deserves this name.
Professor Riekhof knows pricing from his own management experience. He was, among other things, head of business unit at Beiersdorf and marketing director at the Otto Group in Hamburg. In his lecture, he not only presents the study results, but also reports from his consulting practice in pricing. The studies are available for download at www.unicconsult.com/publikationen/forschungsberichte.