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07.11.2018 │ Hamburg – The digital trends of the next 30 years

The increasing digitalization of our lives causes discomfort, if not fear, to many people. A well-founded positive view on the topic is opened by Prof. Dr. Hans-Christian Riekhof in his lecture: “The digital trends of the next 30 years: Why we should be less afraid of the digitalization of our lives”. He invites to this on Wednesday, 07. November 2018 the series of “Heinrich Grone Talks” in Hamburg.

The topic: Digitalization captures and permeates not only our working life, but also our private relationships as well as the entire society. This causes discomfort because the rate of change is very high, because digitalization is an abstract and complex phenomenon. Therefore, it is all the more important to recognize and see the underlying trends. What is familiar to us evokes fewer negative reactions. Prof. Riekhof shows which basic patterns of digitalization we will encounter in the coming decades and how we can find a way to give digitalization a meaningful framework.

Achim Albrecht, Chairman of the Board of the Grone-Schule Foundation: “Digitalization will change the world as rapidly as never before. It is no longer a phenomenon – even if we sometimes feel that way because a new level of change has been reached. Fear, however, is never a good advisor. It is better, as Prof. Riekhof will show, to deal with the structures and patterns. This perspective is still given too little space in my opinion. For this, Prof. Riekhof is a recognized expert with corresponding operational and scientific know-how.”

The lecture at the Grone Education Center begins at 6:00 p.m. Achim Albrecht and Prof. Hans-Christian Riekhof look forward to a lively dialogue with the participants afterwards. A snack will be served.

 

The speaker
Prof. Dr. Hans-Christian Riekhof was born in Lübeck in 1954. After studying business administration in Münster and Göttingen with subsequent doctorate, he worked for the Otto Group Hamburg as head of personnel development, head of strategy development and director of marketing. At Beiersdorf AG Hamburg, he headed the strategy planning of a division and was
subsequently responsible for an operational business area. Since 1996, Hans-Christian Riekhof has been a professor of international marketing at the PFH Private University of Göttingen. He is the founder and managing director of unicconsult strategy development GmbH (www.unicconsult.com), is considered a recognized pricing expert and is a member of the board of trustees of the Grone-Schule Foundation, among other things.

The organizer
The Grone-Schule Foundation (www.grone.de) is the umbrella of one of the largest and most modern education and service companies in Germany. Digitalization also plays an increasingly important role there. Current topics are always at the center of the discussion series named after the founder, with which we have been addressing decision-makers from business, politics and society in the Hamburg metropolitan region at regular intervals for more than ten years.

Location
Grone Education Center
Heinrich-Grone-Stieg 1,
Forum on the 1st floor
20097 Hamburg

Date/Time
Wed., 07.11.2018, 6:00 p.m.

Registration
by email to grone@nullhamburg-bkm.de

Questions
Agency BKM GbR, Tel.: 040 8787 7930

 

Photo: pixabay.com

 

 

11.12.2017 │Göttingen – 3D-Printing (BASF)

On Monday, 11.12.2017 at 6 pm, Felix Hapke, Marketing Manager 3D Printing at BASF, will speak about this highly current technology and its marketing at the invitation of Professor Riekhof at PFH Göttingen.

Location:
PFH Private University Göttingen
Weender Landstraße 3-7
37073 Göttingen

Registrations for guests please by email to:

Kisters@nullpfh.de

Further Press Resonance on the Göttingen Alumni Day

In the Hessian Lower Saxony General (HNA), the follow-up report on the first alumni day of the Private University of Göttingen appeared. The article in the original wording follows.

 

Former students share experiences

Alumni and their tips for life after graduation

By Andreas Arens

Göttingen. At the alumni day on the campus of the PFH Private University of Göttingen, former and current students were able to make personal contacts and exchange ideas.

What are the most important messages that alumni have taken from their studies at the PFH? What do they particularly value when selecting employees? What current challenges do they face and what do they absolutely want to impress upon today’s students? These questions were addressed by six former students of the graduating classes from 1999 to 2014 in their lectures and in a subsequent panel discussion.

“The last 20 years have shown that studying at the PFH is the starting point for lifelong friendships, sponsorships and even some marriages. With this event, we want to bring people back to this place again and again to tighten the PFH network even more,” said Prof. Dr. Frank Albe, President of the PFH and one of the initiators of the alumni day, at the welcome.

In their lectures, the six alumni Xenia Seidel, Gordon Martin, Tilo Osten, Christoph Vogt, Luana Theodoro da Silva and Rainer Lehmann not only addressed the advantages of the PFH’s study concept, but also gave the current students valuable tips for life after graduation.

Photo:
The speakers of the Göttingen Alumni Day (from left): Rainer Lehmann, Gordon Martin, Xenia Seidel, Christopher Vogt, Luana Theodoro da Silva, Tilo Osten and co-initiator Prof. Dr. Hans-Christian Riekhof. Photo: PFH

Link to the HNA article: https://www.hna.de/lokales/goettingen/goettingen-ort28741/alumni-und-ihre-tipps-fuers-leben-nach-studium-9414477.html

04.12.2017 │Göttingen – Google Talk Media Buying

Next Monday, the 27.11.2017, Sebastian Grantz, Google Germany, will speak at the invitation of Professor Riekhof at the PFH Göttingen about Media Buying in a programmatic world. There are places for external guests.

Registrations are possible via Kisters@nullpfh.de .

Location:
PFH Private University Göttingen
Weender Landstraße 3-7
37073 Göttingen

Professor Riekhof at the first Alumni Day of PFH Göttingen

The Göttinger Tageblatt published the follow-up report on the first Alumni Day of the Private University of Göttingen. Below is the article in the original wording.

 

Practice and theory as good preparation for the profession

Graduates speak at the first Alumni Day of the Private University of Göttingen

By Vera Wölk

Göttingen. At the first Alumni Day at the Private University of Göttingen (PFH), six former students reported on their life path after graduation. More than 100 alumni had come to exchange ideas with each other.

At the end of the day, the six speakers dealt with the question “What universities must do in the future to prepare their graduates for changed requirements in the professional world”. The six graduates are either working as managers or have founded their own company.

Xenia Seidel, who graduated from PFH in 2006, said that it is important for today’s graduates to have contacts abroad at an early stage. “During my studies, there were unfortunately no international partnerships. Therefore, I think it’s good that the university has expanded its offerings in this area”, explains Seidel. In her view, students should not only gain experience abroad, but also gain practical experience during their studies. Rainer Lehmann, who belongs to the first graduating class of PFH in Göttingen, agreed with her on this point. “When choosing my university, the quick study time and the existing practical relevance played a role”, he reported. Because the proximity to practice made it easier for him to enter the professional world later, and he therefore did not get the so-called practice shock. “The study at PFH was a good preparation for what to expect when you start your career”, said Lehmann.

Initiative necessary

For Tilo Osten, who left the university in 2005, the theory taught to students during their studies is a good basis for starting a career, but he also sees practice as an important building block for later success. His wish for universities in the future is that they treat innovations as well as topics of digitization. “In addition, the changes in the communication area should be taken up”, said Osten. He recommends today’s students to take advantage of the opportunities offered by the university through its networking at an early stage. “When starting a career, it is necessary to show a great interest”, he said. In addition, it is necessary to do internships, because theory cannot replace practice.

Luana Theodoro da Silva added that it is hardly possible to achieve one’s goals without initiative. “Therefore, students should also bring the will to want to be successful”, said Theodoro da Silva. For Christopher Vogt, who studied at PFH until 2014, universities should not only give their graduates the theoretical basics, but also prepare them for the fact that learning does not stop after graduation. “In addition, the graduates must know that they later, especially if they want to start a company, have to take responsibility for their actions”, said the company founder. In order to keep their knowledge up to date, students should regularly read the magazines relevant to their profession, according to Gordon Martin, who left PFH in 2003. “And it is very important to attend further training events”, he emphasized.

The Alumni Day, which University President Prof. Frank Albe and Prof. Hans-Christian Riekhof have organized, is to be held regularly from now on. “We could imagine organizing the day every two years”, said Riekhof.

 

The photo shows the Intercontinental Hotel in Budapest. Xenia Seidel, one of the speakers and former PFH student, works there as Director of Sales & Marketing.

New Pricing Seminar Dates for 2018 are here

In 2018, there will be Pricing Seminar dates from Prof. Hans Christian Riekhof in Hamburg. The seminar will take place three times: on 22/23. February, 07/08. June and 20/21. September. The venue will again be the Gastwerk Hotel Hamburg. Style and charisma. Calm and determination. Plus plenty of space, design and fascination. A place with many characteristics. A hotel with character and the ideal setting for Professor Riekhof’s intensive seminar. Would you like to register? Then please click here!

Are Push Notifications on Customer Smartphones Worthwhile?

The willingness to pay for location-based push notifications on the customer’s smartphone. Short survey among retail decision-makers in Germany.

An online survey by Prof. Dr. Hans-Christian Riekhof, International Marketing, PFH Göttingen 2017

For the short survey among retailers, which was conducted in the period from June 15, 2017 to June 30, 2017 by online survey of the PFH Private University of Göttingen by Prof. Dr. Hans-Christian Riekhof, a total of 115 top managers, managing directors and retail experts were invited to participate by mail. Even if the survey cannot be considered representative, it can nevertheless be assumed that the results provide meaningful indications of the willingness to pay in retail for performance-based location-based marketing.

The evaluation shows, among other things, that there is a high willingness to pay in retail for push notifications on the customer’s smartphone. Retail is willing to pay! Interesting details: The willingness to pay increases when customers are preselected according to location-related criteria. And: The willingness to pay increases further when customers demonstrably enter their own store after receiving the push notification.

You can find out more in the complete study, which you can here download.

19.04.2017 │Hamburg – Lecture “Strategic Pricing”

The topic “Strategic Pricing – Value creation through intelligent pricing strategies” is the focus of the lecture by Professor Dr. Hans-Christian Riekhof, to which the Business Club Hamburg invites to the Hanseatic city on Wednesday, April 19.

There are enormous value creation potentials in pricing

The price has a higher influence on the operating profit than quantities or cost changes. However, the importance of strategic pricing is massively underestimated by most companies. Empirical studies clearly show that there are enormous value creation potentials in pricing. Too few companies have developed a long-term pricing strategy, too few companies consistently use the levers of price enforcement, and only a few companies have price controlling that deserves this name.

How to build high pricing competence

Dr. Hans-Christian Riekhof knows pricing from his own management experience. He was, among other things, division manager at Beiersdorf and marketing director in the Otto Group in Hamburg. The professor for International Marketing at the PFH Private University of Göttingen and consultant of renowned companies in strategy and marketing topics is also author and editor of various books on strategy, marketing and retail business. Most recently, his book on “The 6 Levers of Strategy Implementation” and the 3rd edition of the book on “Retail Business” he edited were published. In his lecture, he reports entertainingly and practically, which levers can be used to increase pricing competence, which building blocks and processes belong to a long-term pricing strategy. Using case studies and practical examples, it is shown how companies build high pricing competence instead of getting involved in every price war. After the event, a joint conclusion with interesting discussions and culinary delights is planned. Venue:
Business Club Hamburg
Elbchaussee 43
22765 Hamburg Date:
Wednesday, April 19, 2017
19:00 – 22:00 hrs Costs:
The participation in this event is associated with a cost contribution (including buffet at the end) of 20 euros per person. Drinks will be charged according to consumption. Further information and registration at: http://www.bch.de/veranstaltungen/prof-dr-riekhof-strategisches-pricing-wertschoepfung-durch-intelligente-preisstrategien/