The dates for the Pricing Seminars 2025 are here

The dates for the Pricing Seminars by Prof. Hans-Christian Riekhof for 2025 have been set – and are already bookable. The renowned pricing expert, who regularly produces pricing and marketing studies and advises companies on pricing strategy, invites you again to Hamburg. The two-day intensive seminars will take place on the following dates: February 20 and 21, June 26 and 27, October 9 and 10, and December 4 and 5.

Price is still one of the biggest profit levers in the range of marketing tools. Numerous studies show that many companies still underestimate this topic and pay comparatively little attention to it. Using price as a strategic lever for more value creation requires a long-term, well-thought-out concept.

This seminar provides participants with crucial knowledge for more pricing competence. They learn to formulate the building blocks of a long-term pricing strategy, to check the processes of pricing, not to leave price communication to chance and to introduce effective price controlling. Case studies and practical examples are used to examine how companies build high pricing competence instead of getting involved in every price war.

Sound dry? Read here how participants have experienced this seminar!

As a special feature, participants are given the opportunity to bring their own company-specific pricing issues into the seminar, which are picked up by Prof. Riekhof in a lively, instructive form.

A pleasing message at the end: As Riekhof announces, the price for this seminar remains unchanged (applies to early booking discount as well as to the normal price).