Posts

Pricing is one of the most underestimated marketing tools, much potential for sustainable value creation remains unused. How to exploit the sometimes complex pricing processes with intelligent methodology and convert them into market advantages is conveyed by pricing expert Prof. Riekhof in this practice-oriented intensive seminar.

Next Pricing Seminar on 30.09./01.10.2021

/in /by

Pricing is one of the most underestimated marketing tools. It contains a frequently neglected potential for sustainable value creation. Many companies still lack a long-term strategy to deal with the daily, sometimes complex aspects of the pricing process.

In this two-day practice-oriented intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof provides a comprehensible practical methodological framework, a “toolbox”, in which, among other things, 4 levers for increasing the pricing competence of companies are highlighted. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work. Participants, who can come from a wide variety of industries, are therefore recommended to bring specific pricing issues from their own work area into the seminar to work on them there.

Early registration is recommended as places are limited.

For more information, visit:
www.unicconsult.com/pricing-seminar

Pricing is one of the most underestimated marketing tools - yet there is a lot of potential for sustainable value creation. How to use intelligent methodology to leverage the sometimes complex pricing processes for your own benefit and convert them into market advantages is conveyed by pricing expert Prof. Riekhof in this practice-oriented intensive seminar.

Next Pricing Seminar on March 18/19, 2021

/in /by

Pricing is one of the most underestimated marketing tools. It contains a frequently neglected potential for sustainable value creation. Many companies still lack a long-term strategy to deal with the daily, sometimes complex aspects of the pricing process.

In this two-day practice-oriented intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof presents a well-applicable methodological framework, a “toolbox” that all participants can understand and apply. You will get to know, among other things, the 4 levers for increasing the pricing competence of companies. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work. Therefore, participants from various industries are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.

Early registration is recommended as places are limited.

For more information, visit:
www.unicconsult.com/pricing-seminar

In this pricing seminar, you will get to know the most important building blocks to use price as a strategic lever for more value creation.

Next Pricing Seminar on 01./02. October 2020 – only a few spots left!

/in /by

Too often, price is associated solely with price reductions. However, using price as a strategic lever for more value creation requires a long-term concept.

In this practice-oriented pricing seminar, you will get to know the building blocks of a long-term pricing strategy, learn to check pricing processes, learn to perfect price communication and introduce effective price controlling.

Current announcement: Only a few spots are left for this seminar.

Another date: on 3./4. December 2020

For more information, visit:
www.unicconsult.com/pricing-seminar/

Warum die Preis-Spreizung eine strategisch sinnvolle Steuerungs- und Messgröße im Pricing ist und wie Kunden darauf reagieren, erfahren Sie in diesem Newsletter.

Pricing-Newsletter No. 34 (2020): Why You Should Measure the Price Spread of Your Product Range

/in , /by

Warum die Preis-Spreizung eine strategisch sinnvolle Steuerungs- und Messgröße im Pricing ist und wie Kunden darauf reagieren, erfahren Sie in diesem Newsletter.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.