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The Hessian-Lower Saxony General Newspaper reports on impending massive price increases that many companies are planning. The newspaper refers to the results of the current empirical inflation-pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

HNA addresses PFH’s Inflation-Pricing Study

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The Hessian-Lower Saxony General Newspaper refers to massive price increases in companies and refers to the empirical study on inflation pricing, which pricing expert Prof. Hans-Christian Riekhof and Julian Reutel 2022 have created for the PFH Private University of Göttingen.

The key facts quoted here: 82 percent of companies plan to pass on the price increases for raw materials and preliminary materials to their customers. More than 60 percent of the companies surveyed want to implement price increases in the double-digit range, 15 percent of the companies are even aiming for price increases of 20 percent and more. 72 percent of these companies can even imagine a second price increase in 2022. For the companies there is a “considerable need for action”, concludes PFH professor for international marketing, Hans-Christian Riekhof.

Further links:

Complete article:
https://www.hna.de/lokales/goettingen/goettingen-ort28741/studie-viele-unternehmen-planen-massive-preiserhoehungen-91821311.html

Pricing study on inflation pricing – Riekhof/Reutel, PFH 2022:
https://www.unicconsult.com/referenz/riekhof-reutel-inflation-pricing-empirische-studie-der-pfh-goettingen-2022/

The bank magazine reports on the study on "Inflation Pricing" by the PFH Private University of Göttingen. Prof. Hans-Christian Riekhof and Julius Reutel have examined how companies implement price increases in the current crisis times.

Bank Magazine Reports on Inflation Pricing Study

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Under the title “Trade turns the price screw” the trade magazine writes on 28.09.2022 about the current challenges of the middle class. Lockdowns, supply shortages and extreme price jumps on the energy side lead to many companies having to adjust their pricing with their customers and also enforce it, so that they remain profit levers.
Numbers from the cross-industry Inflation Pricing Study of the PFH Private University of Göttingen made it clear where the journey was going.
More than 60 percent of companies want to pass on double-digit price increases to their customers. 15 percent calculate price surcharges of 20 percent and more. And 82 percent pass on, for example, price increases that occur in raw materials and preliminary materials.
Further links:
Complete message:
www.springerprofessional.de/link/23470916
Pricing study on Inflation Pricing – Riekhof/Reutel, PFH 2022:
https://www.unicconsult.com/referenz/riekhof-reutel-inflation-pricing-empirische-studie-der-pfh-goettingen-2022/

The marketing magazine Horizont refers in a current article to the results of the recently published empirical inflation-pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

Marketing Magazine Horizont reports on Inflation-Pricing-Study

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Under the title “Companies set prices in inflation across the board – No desire for price differentiation”, Horizont, one of the leading marketing magazines, refers to the recently published inflation-pricing study by the PFH Private University of Göttingen. Pricing expert Prof. Hans-Christian Riekhof and Julius Reutel examined in this empirical study in 2022 how companies implement price increases.

“Rising production costs, supply chain delays, ongoing chip shortages and not least the energy crisis are causing companies to drastically increase prices. According to a current study by the Private University of Göttingen on the subject of inflation, 60 percent of the companies surveyed plan to increase prices by at least 10 percent this year, and 30 percent of the companies even want to increase prices by 15 percent or more”, Horizont reproduces some results. “There is obviously a considerable need for action, among other things due to the raw material price situation”, Horizont quotes from the study.

Further links

Full article (paywall):
Companies set prices in inflation across the board

The magazine SpringerProfessional picks up on the inflation-pricing study of the PFH Private University of Göttingen. Pricing experts Prof. Riekhof and Julius Reutel have investigated how companies are dealing with the current price increases and how they are passing on price increases to their customers.

SpringerProfessional reports on Inflation-Pricing Study

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Under the title “Many companies are turning the price screw”, the magazine SpringerProfessional picks up on the inflation-pricing study of the PFH. The empirical study of the PFH Private University of Göttingen, created by the pricing expert Prof. Riekhof and Julius Reutel, investigates how companies are dealing with the current price increases and how they are passing on price increases to their customers.

Pandemic-related lockdowns, supply shortages and extreme price jumps on the energy side have left their mark in sales, especially in medium-sized companies, in recent weeks and months, the magazine writes. The price trend at all levels currently only knows one direction: upwards. This now calls for innovative pricing models. Figures from the cross-industry study of the Private University of Göttingen (PFH) make it clear where the journey is going.

More than 60 percent of the companies surveyed therefore want to pass on double-digit price increases to their customers this year, 15 percent are calculating price surcharges of 20 percent and more, 82 percent are passing on price increases that occur in raw materials and preliminary materials, and 72 percent even expect a second price increase this year. “The larger the company in terms of sales, the higher the approval,” the article says.

One of the surprising results of the study: Above all, new customers will be affected by the price adjustments of the manufacturing companies. According to 35 percent of the companies, prices for new customers will be screwed up above average.

The study is based on a standardized online survey, which was accessed by more than 1,100 people from medium-sized to large companies and of which 163 evaluable questionnaires were taken into account.

Further links

Full article:
https://www.springerprofessional.de/pricing/vertriebsmanagement/viele-unternehmen-ziehen-im-vertrieb-die-preise-an/23470916

The Göttingen daily newspaper reports in its edition of 09.09.2022 on the study on "Inflation Pricing" by the PFH Private University of Göttingen. Prof. Hans-Christian Riekhof and Julius Reutel have investigated how companies implement price increases in the current crisis times.

Göttingen Daily Newspaper Reports on Inflation-Pricing Study

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The Corona pandemic with the lockdowns and the war against Ukraine with the consequences of supply shortages, rising raw material and energy prices as well as inflation: customers, end consumers and companies are currently feeling this. For the Göttingen daily newspaper, this was a reason to pick up on the current empirical study on “Inflation Pricing” by the PFH Private University of Göttingen, in which Prof. Hans-Christian Riekhof and Julius Reutel have examined price policy in the economy.

In their article titled “Companies want to increase prices in the double-digit range”, the newspaper goes into detail on the results of the investigation. In the current situation, significant price increases are inevitable for many companies, the Göttingen daily newspaper quotes the announcement of the PFH. A third of the companies surveyed will implement price increases of 15 percent in 2022, 72 percent can therefore imagine a second increase, more than 60 percent want to raise prices in the double-digit range, 15 percent to 20 percent and more.

“In contrast to the pricing studies of the past years, which the PFH has been conducting since 2009, for the first time such a clear and more than obvious signal towards price increase has shown”, the paper quotes one of the conclusions of the study makers. The perhaps most important finding of the study, it says, is according to Prof. Riekhof, that many companies do not differentiate when implementing the price increases, but proceed very generally.

 

Further Links

Full article of the Göttingen daily newspaper as pdf:
https://www.unicconsult.com/wp-content/uploads/2022/09/Goettinger-Tageblatt-09.09.20228-Inflation-Pricing.pdf

Pricing study on Inflation-Pricing – Riekhof/Reutel, PFH 2022:
https://www.unicconsult.com/referenz/riekhof-reutel-inflation-pricing-empirische-studie-der-pfh-goettingen-2022/

The Brand Article magazine reports on price adjustments in challenging times. The magazine refers to the results of the current empirical inflation pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

Brand Article Magazine Picks Up Inflation Pricing Study

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Brand Article, a magazine for brand leadership, reports on the results of the recently published Inflation Pricing Study by PFH Private University of Göttingen in a current article. Prof. Hans-Christian Riekhof and Julius Reutel examined in this empirical study in 2022 how companies implement price increases. Responses from 163 companies were evaluated.

According to the study, an inflation rate of ten percent for 2022 is considered possible by many experts. 30 percent of respondents therefore plan price increases of 15 percent and more in 2022, 61 percent of companies will raise prices in the double-digit range. 72 percent of companies can even imagine a second price increase. Only 16 percent of companies clearly say no to this question.

The magazine summarizes the conclusion: “As an overall conclusion, the study’s authors judge that the differentiation of price increases by product categories and by customer groups can be expanded. At some points it becomes visible that a blanket approach is still predominant and that sales is the essential force both in planning and in implementing price increases.”

Further links

Full article in the Brand Article magazine:
https://www.markenartikel-magazin.de/_rubric/detail.php?rubric=marke-marketing&nr=53919&PHPSESSID=aq1br7ckguhrb3pqtrst9irqp3

Inflation Pricing Study – Riekhof/Reutel, PFH 2022:
https://www.unicconsult.com/referenz/riekhof-reutel-inflation-pricing-empirische-studie-der-pfh-goettingen-2022/

The VDI Nachrichten report on the intention of many companies to want to raise their prices due to increased costs. The magazine refers to the results of the current empirical inflation-pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

VDI Nachrichten refer to Inflation-Pricing Study

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The VDI Nachrichten report on the intention of many companies to want to raise their prices due to increased costs. In an article from 06.09.2022, the magazine refers to the results of the current empirical study by Prof. Hans-Christian Riekhof and Julius Reutel, who have examined for the Private University of Göttingen (PFH) how companies control and shape price adjustment processes.

The initial situation: supply bottlenecks and problems in international supply chains lead to rising energy and raw material prices – significant price increases for many companies are inevitable.

82% of the companies state in the study that they want to pass on the price increases for raw materials and preliminary materials. A third of the companies surveyed plan price increases of 15% and more in 2022, 72% of the companies surveyed can even imagine a second price increase this year.

Further results of the study: The evaluations of the investigation indicate that new customers in particular will be affected by the price increases. And many companies forego a differentiated approach to price adjustments and implement price increases very generally.

Further links:

Full article in the VDI Nachrichten:
https://www.vdi-nachrichten.com/wirtschaft/es-wird-noch-deutlich-teurer-unternehmen-wollen-preise-erhoehen/

Pricing study on inflation pricing – Riekhof/Reutel, PFH 2022:
https://www.unicconsult.com/referenz/riekhof-reutel-inflation-pricing-empirische-studie-der-pfh-goettingen-2022/

 

How are price increases being implemented in the current times of inflation? Are the responsible executives prepared for "Inflation Pricing"? Do they act quickly and decisively enough, with a strategic concept, differentiated in the price increases? The current study by PFH Private University of Göttingen on "Inflation Pricing" provides insights.

PFH Study “Inflation Pricing”: How do companies implement price increases?

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Price increases have been a highly topical and also sensitive issue for months. Shortages of electronic components, drastic price increases for many materials, exploding sea freight rates, price increases due to the war in Ukraine for gas, oil and electricity, at the same time wage demands by trade unions in unusual magnitudes: This is the environment in which companies have to pass on their increased and presumably also further increasing costs to their customers.

But how are such price increases implemented? Are the responsible executives prepared for “Inflation Pricing”? Do they act quickly and decisively enough? Do they have a strategic concept for the procedure? How differentiated do they implement price increases?

Price adjustments have always been a strategically important component of a comprehensive pricing strategy. They are at the center of the present study, in which we have focused for the first time on a single pricing process, namely price adjustments.

The study is available for free download at the following link:
https://www.unicconsult.com/wp-content/uploads/2022/08/PFH.BRO_.130.220830_Studie_InflationPricing_RZ_web.pdf

Photo: Simon Kadula, pexels.de

The PFH Private University of Göttingen invites you to the Göttingen Alumni Day on 23.09.2022. Under the triad "1 day - 3 topics - 13 opinions", the initiators have been able to win 13 alumni who will offer exciting lectures on the topics of digitization, globalization and pricing.

23.09.2022 │ Göttingen – Göttingen Alumni Day of the PFH Private University of Göttingen

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The Göttingen Alumni Day, to which the PFH Private University of Göttingen cordially invites you on 23.09.2022, promises to be a particularly interesting event. The popular format has had to pause for five years – not least due to the pandemic. For this year, the initiators Hans-Christian Riekhof, Hubert Schüle and Frank Albe have organized an event where a number of alumni from the 1999 – 2019 graduating classes in the subjects of business informatics, business administration and general management could be won as speakers for the three panels on digitization, globalization and pricing. The Alumni Day is placed under the triad “1 day – 3 topics – 13 opinions”.

In addition to their exciting lectures, there will be many opportunities at the Göttingen Alumni Day – true to the traditional networking idea of bringing students together across generations at their “Alma Mater” – to deepen old friendships, create new connections and devote themselves to an exciting and lively exchange at the reunion. The visitors can look forward to an evening event in Bremer’s wine cellar at the end.

The total of 13 speakers at the Göttingen Alumni Day 2022:

– Christoph Ahlborn (Nestlé Waters Germany GmbH)

– Michael Appel (MHP Management and IT Consulting GmbH)

– Stefan Baumert (TUI Germany GmbH)

– Ludwig Leopold Büttenbender (Schnellecke Real Estate)

– Matthias Dix (Fujitsu Services GmbH)

– Claudia Eißmann (Eissmann Automotive Germany GmbH)

– Luise Hanebeck (Deloitte GmbH)

– Florian Hoffmann (Kontorra Family Office GmbH)

– Rainer Lehmann (Sartorius)

– Heiko Reinhard (Ottobock SE & Co. KGaA)

– Francesca Rodewald (Mercedes Benz AG)

– Benjamin Schoderer (Yum! Kentucky Fried Chicken)

– John-Hendrik Viertelhaus (VICOGO GmbH)

Further information in our detailed brochure:
https://www.unicconsult.com/wp-content/uploads/2022/09/PFH_Broschuere_Goettinger_Alumnitag_2022.pdf

Registration requested at bauer@nullpfh.de