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Strategic Pricing – What can be learned from the empirical study on “Inflation Pricing”? In his lecture at the Business Club Hamburg on March 21, 2023, Professor Dr. Hans-Christian Riekhof explains the results of the recently published much-noticed study "Inflation Pricing. Empirical Study of the PFH Göttingen 2022".

21.03.2023 │ Hamburg – Business Breakfast: Strategic Pricing – What can be learned from the empirical study on “Inflation Pricing”?

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Where:
Business Club Hamburg
Elbchaussee 43
22765 Hamburg

When:
Tuesday, March 21, 2023
09:00 – 11:00 AM

Topic/Speaker:

For more than 20 years, Professor Dr. Hans-Christian Riekhof has been researching the topic of Pricing. His empirical studies show where companies can improve pricing processes. For many years he has also been writing the monthly appearing Pricing Newsletter “Riekhof on Pricing”. His approximately two-hour lecture highlights the recently published much-noticed study “Inflation Pricing. Empirical Study of the PFH Göttingen 2022”.

Cost:
With your binding registration, a contribution of 24.00 euros per person is associated. The contribution includes a business breakfast, water and all hot drinks.

Registration:
https://www.bch.de/veranstaltungen/business-fruehstueck-strategisches-pricing-was-kann-man-aus-der-empirischen-studie-zum-inflation-pricing-lernen/

How are price increases being implemented in the current times of inflation? Are the responsible executives prepared for "Inflation Pricing"? Do they act quickly and decisively enough, with a strategic concept, differentiated in the price increases? The current study by PFH Private University of Göttingen on "Inflation Pricing" provides insights.

PFH Study “Inflation Pricing”: How do companies implement price increases?

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Price increases have been a highly topical and also sensitive issue for months. Shortages of electronic components, drastic price increases for many materials, exploding sea freight rates, price increases due to the war in Ukraine for gas, oil and electricity, at the same time wage demands by trade unions in unusual magnitudes: This is the environment in which companies have to pass on their increased and presumably also further increasing costs to their customers.

But how are such price increases implemented? Are the responsible executives prepared for “Inflation Pricing”? Do they act quickly and decisively enough? Do they have a strategic concept for the procedure? How differentiated do they implement price increases?

Price adjustments have always been a strategically important component of a comprehensive pricing strategy. They are at the center of the present study, in which we have focused for the first time on a single pricing process, namely price adjustments.

The study is available for free download at the following link:
https://www.unicconsult.com/wp-content/uploads/2022/08/PFH.BRO_.130.220830_Studie_InflationPricing_RZ_web.pdf

Photo: Simon Kadula, pexels.de

Regionale Einheitspreise sind in der Regel suboptimal. Zunehmend werden daher in vielen Branchen Preise systematisch nach regionalen Kriterien differenziert. In einer (noch unveröffentlichten) Studie untersuchten wir, wie das in der Praxis gehen kann. Hier verraten wir die ersten Ergebnisse, die durchaus überraschen.

Pricing-Newsletter No. 54 (2021): How does regional price differentiation work in practice?

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Regionale Einheitspreise sind in der Regel suboptimal. Zunehmend werden daher in vielen Branchen Preise systematisch nach regionalen Kriterien differenziert. In einer (noch unveröffentlichten) Studie untersuchten wir, wie das in der Praxis gehen kann. Hier verraten wir die ersten Ergebnisse, die durchaus überraschen.

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