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News and insights on strategic pricing, marketing, digitization and more

Study “Pricing in Automotive Suppliers” in Mannheimer Morgen

18. May 2018

The online edition of the newspaper Mannheimer Morgen reports on the pricing study "Pricing in Automotive Suppliers" by PFH Private University of Göttingen.

The Food Newspaper, Germany's trade journal for industry executives, has now published an article on the empirical study of the Digital Customer Cards of PFH Göttingen.

Food Newspaper Picks Up Study on Customer Cards

15. May 2018

The Food Newspaper, Germany's trade journal for industry executives, has now published an article on the empirical study of the Digital Customer Cards of PFH Göttingen.

The GFM News reports on the app-based digital customer card from locandis. It now includes a Product Finder, which functions as an in-store search engine. This is intended to save customers the search for an employee when they cannot find a product.

GFM News: locandis turns digital customer card into an in-store search engine

11. May 2018

The GFM News reports on the app-based digital customer card from locandis. It now includes a Product Finder, which functions as an in-store search engine. This is intended to save customers the search for an employee when they cannot find a product.

In the Hessian Lower Saxony General (HNA), the follow-up report on the first alumni day of the Private University of Göttingen appeared. The article in the original wording follows.

Further Press Resonance on the Göttingen Alumni Day

4. December 2017

In the Hessian Lower Saxony General (HNA), the follow-up report…

The GFM News, the online industry magazine for Mobile, Location and Commerce, picks up Prof. Riekhof's study on location-based marketing campaigns.

GFM News: How much does the trade cost LBM campaigns?

17. August 2017

The GFM News, the online industry magazine for Mobile, Location and Commerce, picks up Prof. Riekhof's study on location-based marketing campaigns.

The online trade magazine Locationinsider picks up the study by Prof. Dr. Riekhof.

Locationinsider: Willingness to Pay for Push Notifications on the Customer’s Smartphone

17. August 2017

The online trade magazine Locationinsider picks up the study by Prof. Dr. Riekhof.

Prof. Dr. Riekhof speaks in an interview with the reference marketing provider Trusted References about the results of the study Content Marketing Strategies in Corporate Practice. You can read the complete interview here.

Prof. Dr. Riekhof in Interview with Trusted References

25. July 2016

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Prof. Dr. Riekhof speaks in an interview with the reference marketing…

HORIZONT presents Content Marketing Study of PFH Göttingen

9. July 2016

In the marketing magazine HORIZONT, issue 24/2016 of June 16,…

GFM Industry Magazine Reports on the Research Project Location-based Marketing

12. October 2015

The industry magazine GFM Nachrichten published an article on…

Research Project Location-based Marketing in the Local Press

12. October 2015

The Göttinger Tageblatt reported on the research project of…

Pricing Study 2015 in WirtschaftsWoche Online

17. July 2015

WirtschaftsWoche reported on the results of the PFH Pricing Study…

Pricing Study 2015 in the Press

26. June 2015

Overview of the coverage of the PFH Pricing Study 2015 in the…

absatzwirtschaft reports on study “Online Marketing in B-to-B Business”

4. April 2014

The magazine absatzwirtschaft reported on the results of the…

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Pricing-Newsletter No. 107 (2026): Price strategies in machinery and plant construction

22. April 2026/in Pricing Newsletter/by Prof. Dr. Hans-Christian Riekhof

Im Maschinen- und Anlagenbau gelten für das strategische Pricing einige spezifische Besonderheiten. Unternehmen dieser Branche fällt es mitunter schwer, ihre herausragenden Leistungen in ein hochprofitables Geschäft zu übersetzen. Wir stellen preisstrategische Optionen vor.

Pricing-Newsletter No. 107 (2026): Price strategies in machinery and plant construction

22. April 2026

June 3, 2025 | Lüneburg – IHK Lecture: How to Manage Complexity in Pricing?

30. April 2025/in Dates/by Prof. Dr. Hans-Christian Riekhof

Discover how to navigate the complexity of pricing and develop a long-term pricing strategy at a free online event hosted by the IHK Lüneburg-Wolfsburg on June 3rd.

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Renata Thiébaut: How Generative AI Influences the Health System in China

22. May 2025/in Quotes/by Prof. Dr. Hans-Christian Riekhof

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.

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