GFM News: locandis turns digital customer card into an in-store search engine
The app-based digital customer card from locandis now includes a Product Finder, which functions as an in-store search engine. This is intended to save customers the search for an employee when they cannot find a product.
Customers enter the desired product in the app and are then guided to the correct shelf via in-store navigation. The system is already being tested in a self-service department store. Stefan Brinkhoff, CTO of locandis, says: “We have found that the Product Finder significantly increases the use of the digital customer card in the store: customers need this form of orientation and support. Of course, this only works if the system is extremely precise – the location is determined to within 1 m in a 6,000 sqm market.”
locandis’ digital customer card offers high accuracy in search
The app uses sensor fusion for this: several sensors, which on their own have no predictive power, are used for location determination and navigation. “This technology is the basis for Real Time Targeted Promotions”, adds Dr. Hans-Christian Riekhof, marketing professor at PFH Göttingen. “If retailers know what customers are looking for and where they are moving in the store, targeted purchasing impulses can be set via push notifications and couponing. Logical zones can be defined in the store that have high predictive power.”
Link to the medium:
www.gfm-nachrichten.de
More information about locandis:
www.locandis.de
Location-based Marketing Technologies – which have potential? An interview with locandis CTO Stefan Brinkhoff:
LbM Technologies – which have potential?
