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absatzwirtschaft reports on study “Online Marketing in B-to-B Business”

The magazine absatzwirtschaft reported on the results of the study “Online Marketing in B-to-B Business” by PFH Göttingen on April 04, 2014.

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.