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The digital trends specialized magazine Internet World Business now focuses on stationary trade and its digitization. The magazine reports on topics such as Instore Navigation, Location-based Marketing and the Hamburg-based company locandis specialized in this. Locandis-CEO Hans-Christian Riekhof comments on the successful Instore-Navigation project for a hardware store.

Internet World Business reports on Location based Marketing, Instore Navigation and locandis

9. April 2021

The digital trends specialized magazine Internet World Business now focuses on stationary trade and its digitization. The magazine reports on topics such as Instore Navigation, Location-based Marketing and the Hamburg-based company locandis specialized in this. Locandis-CEO Hans-Christian Riekhof comments on the successful Instore-Navigation project for a hardware store.

The study on Connected Car Services (Riekhof/Scholz, 2020) was picked up by the Harvard Business Manager in its March issue. The magazine primarily addresses the question of whom German drivers trust more with the use of data in connected vehicles: the automotive corporations or the tech corporations.

Harvard Business Manager reports on Connected Cars study

5. March 2021

The study on Connected Car Services (Riekhof/Scholz, 2020) was picked up by the Harvard Business Manager in its March issue. The magazine primarily addresses the question of whom German drivers trust more with the use of data in connected vehicles: the automotive corporations or the tech corporations.

The study by the Private University of Göttingen (PFH) on the topic of "Connected Car Services in Germany" has now also prompted the online author network Auto-Media Portal.net to report on it. How do car experts rate the topic of connectivity in vehicles?

Auto-Media Portal Reports on Connected Car Study

14. January 2021

The study by the Private University of Göttingen (PFH) on the topic of "Connected Car Services in Germany" has now also prompted the online author network Auto-Media Portal.net to report on it. How do car experts rate the topic of connectivity in vehicles?

The online platform Springer Professional is currently reporting on vehicle connectivity (Car-2-X) and also covers the much-noticed Connected-Car-Services study by PFH (Riekhof/Scholz, 2020).

Online Platform Springer Professional Covers Connected Car Study

28. October 2020

The online platform Springer Professional is currently reporting on vehicle connectivity (Car-2-X) and also covers the much-noticed Connected-Car-Services study by PFH (Riekhof/Scholz, 2020).

The study "Connected Car Services in Germany (Riekhof/Scholz, 2020, Private University of Göttingen) is now a detailed topic on the internet portal "Industry of Things". Against the backdrop of the development towards electromobility, the study reveals exciting insights.

Online Portal Industry of Things features study on Connected Car Services

13. October 2020

The study "Connected Car Services in Germany (Riekhof/Scholz, 2020, Private University of Göttingen) is now a detailed topic on the internet portal "Industry of Things". Against the backdrop of the development towards electromobility, the study reveals exciting insights.

The increasing importance of connectivity services in vehicles was recently a topic in the web magazine E&E (Development and Electronics). The subject of the report is the new study "Connected Car Services in Germany" (Riekhof/Scholz, 2020, Private University of Göttingen).

Web Magazine Development & Electronics reports on Connected Car Services Study

25. September 2020

The increasing importance of connectivity services in vehicles was recently a topic in the web magazine E&E (Development and Electronics). The subject of the report is the new study "Connected Car Services in Germany" (Riekhof/Scholz, 2020, Private University of Göttingen).

What is the willingness to pay for connectivity services in vehicles? This is the question posed by the industry newspaper Automobilwoche - and it also refers to the study "Connected Car Services in Germany" (Riekhof/Scholz). The answer is clear.

Automobilwoche reports on PFH’s “Connected Car Services-Study”

24. September 2020

What is the willingness to pay for connectivity services in vehicles? This is the question posed by the industry newspaper Automobilwoche - and it also refers to the study "Connected Car Services in Germany" (Riekhof/Scholz). The answer is clear.

Deutschlandfunk picks up the study "Connected Car Services in Germany". As part of the "Computer and Communication" series, the radio station interviewed Prof. Hans-Christian Riekhof on the topic aspect "Drivers are skeptical of Connected-Car services"

Deutschlandfunk Picks Up Connected-Car-Services Study

22. September 2020

Deutschlandfunk picks up the study "Connected Car Services in Germany". As part of the "Computer and Communication" series, the radio station interviewed Prof. Hans-Christian Riekhof on the topic aspect "Drivers are skeptical of Connected-Car services"

The study "Connected-Car-Services in Germany" (Riekhof/Scholz, 2020 for the PFH Private University of Göttingen) has now been picked up by Göttingen City Radio. With the much-noticed study, one of the first investigations was carried out that analyzes the connectivity services currently available in the vehicle from the customer's perspective.

Göttingen City Radio reports on Connected-Car-Services study

21. September 2020

The study "Connected-Car-Services in Germany" (Riekhof/Scholz, 2020 for the PFH Private University of Göttingen) has now been picked up by Göttingen City Radio. With the much-noticed study, one of the first investigations was carried out that analyzes the connectivity services currently available in the vehicle from the customer's perspective.

The online electronics journal elektronikpraxis.vogel.de reports on the study of Connected Car Services (Riekhof/Scholz 2020, PFH). The magazine particularly highlights one aspect that the study revealed: the concerns of many drivers about the data security of networked vehicles.

Electronics Journal Reports on Study of Connected Car Services

15. September 2020

The online electronics journal elektronikpraxis.vogel.de reports on the study of Connected Car Services (Riekhof/Scholz 2020, PFH). The magazine particularly highlights one aspect that the study revealed: the concerns of many drivers about the data security of networked vehicles.

From a variety of practical examples of digital marketing, 150 company representatives, alumni, students and marketing-interested guests were able to learn, who participated in the 7th "Göttinger Marketing Day" of the PFH. The Göttinger Tageblatt reported on this event.

Göttinger Tageblatt reports on the 7th Göttinger Marketing Day

15. November 2019

From a variety of practical examples of digital marketing, 150 company representatives, alumni, students and marketing-interested guests were able to learn, who participated in the 7th "Göttinger Marketing Day" of the PFH. The Göttinger Tageblatt reported on this event.

Grone Digi-News picks up lecture by Pricing Expert Riekhof

12. December 2018

In its current newsletter "Grone Digi-News", the educational institute picks up the lecture "Digitization of our lives" by Prof. Dr. Hans-Christian Riekhof, which he held as a guest speaker at the Grobe Education Center in Hamburg-Hammerbrook.

The German Craftsmanship Newspaper discusses in a current article the question of how craftsmen can enforce higher prices. The editorial team found professional advice from Prof. Dr. Hans-Christian Riekhof of UnicConsult, pricing expert at the Private University of Göttingen (PFH).

German Craftsmanship Newspaper quotes Pricing Expert Riekhof

3. December 2018

The German Craftsmanship Newspaper discusses in a current article the question of how craftsmen can enforce higher prices. The editorial team found professional advice from Prof. Dr. Hans-Christian Riekhof of UnicConsult, pricing expert at the Private University of Göttingen (PFH).

Dissatisfaction with the solutions currently on the market has led the company Locandis from Göttingen to develop its own Beacons, optimally adapted to the company's own backend. This topic was now picked up by Locationinsider, the online magazine for digital change.

Locationinsider: Locandis introduces new Beacons

4. June 2018

Dissatisfaction with the solutions currently on the market has led the company Locandis from Göttingen to develop its own Beacons, optimally adapted to the company's own backend. This topic was now picked up by Locationinsider, the online magazine for digital change.

The online industry magazine "AutoPresse" reports on the results of the pricing study on auto suppliers by pricing expert Prof. Dr. Hans-Christian Riekhof.

AutoPress reports on Pricing Study for Auto Suppliers

25. May 2018

The online industry magazine "AutoPresse" reports on the results of the pricing study on auto suppliers by pricing expert Prof. Dr. Hans-Christian Riekhof.

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Pricing-Newsletter No. 107 (2026): Price strategies in machinery and plant construction

22. April 2026/in Pricing Newsletter/by Prof. Dr. Hans-Christian Riekhof

Im Maschinen- und Anlagenbau gelten für das strategische Pricing einige spezifische Besonderheiten. Unternehmen dieser Branche fällt es mitunter schwer, ihre herausragenden Leistungen in ein hochprofitables Geschäft zu übersetzen. Wir stellen preisstrategische Optionen vor.

Pricing-Newsletter No. 107 (2026): Price strategies in machinery and plant construction

22. April 2026

June 3, 2025 | Lüneburg – IHK Lecture: How to Manage Complexity in Pricing?

30. April 2025/in Dates/by Prof. Dr. Hans-Christian Riekhof

Discover how to navigate the complexity of pricing and develop a long-term pricing strategy at a free online event hosted by the IHK Lüneburg-Wolfsburg on June 3rd.

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Renata Thiébaut: How Generative AI Influences the Health System in China

22. May 2025/in Quotes/by Prof. Dr. Hans-Christian Riekhof

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Pricing Seminar with Prof. Riekhof

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approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.

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