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Alumni-Stammtisch

27.11.2025 | Göttingen – “Xmas-Lectures” with presentations by PFH alumni

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Save the date: The Xmas-Lectures will also take place in 2025. A format in which former students of the PFH Private University of Göttingen provide insightful insights into very different industries in which they now work with short presentations and current topics. The planning for the line-up of the speakers is already underway in the background.

The this year’s Xmas Lectures are scheduled for November 27, 2025. Starting at 4:00 p.m., they will start in Göttingen in the proven format, which traditionally also includes a joint visit to the Göttingen Christmas market, where the evening ends in a relaxed atmosphere from around 7:00 p.m.

As soon as further details are known, they will be announced here on the homepage, says initiator Prof. Dr. Hans-Christian Riekhof, who is looking forward to active participation and points out to mark this date in the calendar now.

Alumni-Stammtisch

28.11.2024 | Göttingen – Save the date: “Xmas Lectures”

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As in the previous year, the “Xmas Lectures” of the PFH will also be held in 2024. It is worth blocking the date 28.11.2024 in the calendar.

The start is at 16:00, there will be three to four short lectures, both by former students of the PFH Private University of Applied Sciences and by external speakers. Exact program information will follow.

Subsequently from 18:00 a joint visit to the Christmas market is planned, before there will be a joint dinner in the circle of alumni and speakers.

Guests welcome: the PFH Private University of Göttingen is starting again with its series of exciting external lectures. Educational insights into brand strategies, live conveyed by managers of the companies L'Oreal Paris, AUDI, VW Shanghai, Zentis, IWC Schaffhausen and Ad Alliance.

Marketing Insights: Exciting Insights into Brand Strategies

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Profound marketing insights from practice – this is a tradition at the PFH Private University of Göttingen. For the winter semester 2020/20121, the university is starting again with a series of exciting external lectures. Managers from well-known companies provide educational insights into their marketing strategies. At the invitation of Prof. Dr. Hans-Christian Riekhof, the companies L’Oreal Paris, Zentis, IWC Schaffhausen, AUDI AG, Volkswagen Shanghai and Ad Alliance will give lectures. Below is the schedule with the respective topics.

09.11.2020
The digital customer journey in the beauty industry
Alexa Baumgärtner | L’Oréal Paris | Digital Marketing
18.00 – 19.30 Uhr | Auditorium

16.11.2020
ZENTIS: A family business with high business field diversification and common marketing/sales strategy
Nico Stobinski | Zentis | National Key Account Management | PFH Alumnus
18.00 – 19.30 Uhr | Auditorium

30.11.2020
Brand Management in the top luxury segment using the example of IWC SCHAFFHAUSEN
Alexander Schwenck | IWC Schaffhausen | Director Marketing & Press Realations CEE
18.00 – 19.30 Uhr | Auditorium

07.12.2020
Brand strategy @ AUDI AG
Dr. Michael Müller | Audi AG | Director Global Brand Strategy, Customer Insights
18.00 – 19.30 Uhr | Auditorium

14.12.2020
Volkswagen in Asia: Sales strategies in India, South Korea and China
Frederik Gutermilch | Director Sales Planning | SAIC Volkswagen, Shanghai | PFH Alumnus
18.00 – 19.30 Uhr | Auditorium

11.01.2021
Cross-media marketing in Germany – challenges and answers using the example of the AdAlliance
Felix Stöve | Director Creative Consultancy | Ad Alliance | PFH Alumnus
18.00 – 19.30 Uhr | Auditorium

Guests are warmly welcome. Registration required, please by email to Wieschollek@nullpfh.de

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

More information about the PFH Private University of Göttingen