Author Archive for: riekhof
About Prof. Dr. Hans-Christian Riekhof
This author has not written his bio yet.
But we are proud to say that Prof. Dr. Hans-Christian Riekhof contributed 1105 entries already.
Entries by Prof. Dr. Hans-Christian Riekhof
Pricing-Newsletter No. 78 (2023): Achieving Rapid Growth with Freemium Pricing Models
/in Pricing Newsletter, Pricing Newsletter/by Prof. Dr. Hans-Christian RiekhofOb bei Streaming-Services, Software mit In-App-Käufen oder News-Anbietern mit Paywalls – Freemium Pricing ist ein Preismodell, das sich im digitalen Zeitalter wachsender Beliebtheit erfreut. Ein Gastbeitrag von Professor Dr. Tobias Schäfers.
Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.
Free expert knowledge on pricing delivered to your inbox regularly
Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.