Pricewaterhouse Coopers Study on Dynamic Pricing Strategies
A study by Pricewaterhouse Coopers has now found that German consumers are particularly tolerant of dynamic pricing strategies, i.e. fluctuating prices.
Author Archive for: kettler
Entries by Jürgen Kettler
How Bugatti generated 1.8 million views on YouTube in two weeks
A video recently published on YouTube serves as a prime example of how luxury car manufacturer Bugatti successfully uses social media for its marketing.
B2B Marketing Sartorius: Better Solutions with Process Mapping
Stefan Schlack, Head of Marketing Bioprocess Solutions, spoke about the challenges in B2B marketing of the technology group Sartorius at the PFH Private University of Göttingen. In the interview, he explains which processes are crucial.
Location-based Marketing at Burger King: Aggressive Advertising in McDonald’s Branches
In its current advertising campaign “Whopper Detour”, the fast food chain in New York specifically uses geofence technology to lure McDonald’s customers to Burger King via smartphones.
Grone Digi-News picks up lecture by Pricing Expert Riekhof
In its current newsletter “Grone Digi-News”, the educational institute picks up the lecture “Digitization of our lives” by Prof. Dr. Hans-Christian Riekhof, which he held as a guest speaker at the Grobe Education Center in Hamburg-Hammerbrook.