The Head of the Ifo Institute on Good Industrial Policy

“Industrial policy should intervene where market failure exists and state interventions bring improvements. There are good arguments that a thoughtful industrial policy addressing market failure problems can bring prosperity benefits.”

– Clemens Fuest, head of the Munich Ifo Institute, in “A Turning Point for the Economy”, Handelsblatt, April 5,6,7. 2019, No. 68

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.