16.04.2018 │Hamburg – Pricing as a Marketing Tool

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The topic of “Pricing as a Marketing Tool” is the focus of a lecture by Prof. Dr. Hans-Christian Riekhof on Monday, 16.04.2018 in Hamburg. The pricing expert is following an invitation from the Association of Indoor and Indoor Playgrounds e.V. (VDH) on the occasion of their 28th network meeting and regular general meeting.

Price specialist Riekhof (UNICconsult Strategy Development GmbH) demonstrates in his lecture why strategic pricing is an important profit lever in the company. He lectures on the price psychology of customers and on company hypotheses in price setting. Using examples, he demonstrates which companies possess pricing competence and explains price finding models and possibilities for price differentiation also in the leisure industry.

The Association of Indoor and Indoor Playgrounds e.V. (VDH) is the leading industry representation of commercial indoor playgrounds. It represents the ideal and economic interests of its members and is the first point of contact for operators, manufacturers, media and investors when it comes to the topic of indoor playgrounds.

Location:
Play barn of stories
Marie-Henning-Weg 1
21035 Hamburg

Further information:
www.myvdh.de

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