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At the two-day pricing seminar of the Association of Indoor and Indoor Playgrounds e.V. (VDH) in Berlin, pricing expert Prof. Dr. Hans-Christian Riekhof teaches the 4 levers to increase pricing competence.

06.09.2018 │ Göttingen – Learning Pricing Competence

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In the two-day intensive seminar, the 4 levers to increase the pricing competence of companies are taught. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work. Participants are advised to bring specific pricing issues from their own work area into the seminar to work on them there.

Seminar goals

Using the 4 levers to increase pricing competence, seminar participants learn:

• To develop hypotheses about price-related reactions in their market segment

• To develop price tests

• To put their own pricing strategy to the test

• To develop new building blocks for their pricing strategy

• To develop a price-related customer segmentation

• To tap potentials for profit increases

• To develop a discount strategy

• To develop a price controlling concept

• To design a transfer plan for implementing the pricing strategy

The speaker:
Dr. Hans-Christian Riekhof is Professor of International Marketing at PFH Private University of Göttingen and author and editor of various books on strategy, marketing and retail business. His most recent publications are his book on “The 6 Levers of Strategy Implementation” and the 3rd edition of the book he edited on “Retail Business”. As Marketing Director of the Otto Group and Head of Business Unit at Beiersdorf AG, as well as a consultant to well-known companies on strategy and marketing issues, he is the ideal mediator between theory and practice. Since 2005, Professor Riekhof has been intensively dealing with questions of strategic and operational pricing in the form of projects and studies.

Number of participants:
max. 14 / min. 8. If the minimum number of participants is not reached, the event can be cancelled at the latest 5 days before the start.

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Thu., 06.09.2018, 10:00 am –
Fri., 07.09.2018, 5:00 pm

 

For more information and tickets via eventbrite

 

16.04.2018 │Hamburg – Pricing as a Marketing Tool

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The topic of “Pricing as a Marketing Tool” is the focus of a lecture by Prof. Dr. Hans-Christian Riekhof on Monday, 16.04.2018 in Hamburg. The pricing expert is following an invitation from the Association of Indoor and Indoor Playgrounds e.V. (VDH) on the occasion of their 28th network meeting and regular general meeting.

Price specialist Riekhof (UNICconsult Strategy Development GmbH) demonstrates in his lecture why strategic pricing is an important profit lever in the company. He lectures on the price psychology of customers and on company hypotheses in price setting. Using examples, he demonstrates which companies possess pricing competence and explains price finding models and possibilities for price differentiation also in the leisure industry.

The Association of Indoor and Indoor Playgrounds e.V. (VDH) is the leading industry representation of commercial indoor playgrounds. It represents the ideal and economic interests of its members and is the first point of contact for operators, manufacturers, media and investors when it comes to the topic of indoor playgrounds.

Location:
Play barn of stories
Marie-Henning-Weg 1
21035 Hamburg

Further information:
www.myvdh.de