06.09.2018 │ Göttingen – Learning Pricing Competence
In the two-day intensive seminar, the 4 levers to increase the pricing competence of companies are taught. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work. Participants are advised to bring specific pricing issues from their own work area into the seminar to work on them there.
Seminar goals
Using the 4 levers to increase pricing competence, seminar participants learn:
• To develop hypotheses about price-related reactions in their market segment
• To develop price tests
• To put their own pricing strategy to the test
• To develop new building blocks for their pricing strategy
• To develop a price-related customer segmentation
• To tap potentials for profit increases
• To develop a discount strategy
• To develop a price controlling concept
• To design a transfer plan for implementing the pricing strategy
The speaker:
Dr. Hans-Christian Riekhof is Professor of International Marketing at PFH Private University of Göttingen and author and editor of various books on strategy, marketing and retail business. His most recent publications are his book on “The 6 Levers of Strategy Implementation” and the 3rd edition of the book he edited on “Retail Business”. As Marketing Director of the Otto Group and Head of Business Unit at Beiersdorf AG, as well as a consultant to well-known companies on strategy and marketing issues, he is the ideal mediator between theory and practice. Since 2005, Professor Riekhof has been intensively dealing with questions of strategic and operational pricing in the form of projects and studies.
Number of participants:
max. 14 / min. 8. If the minimum number of participants is not reached, the event can be cancelled at the latest 5 days before the start.
Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen
Date/Time:
Thu., 06.09.2018, 10:00 am –
Fri., 07.09.2018, 5:00 pm
For more information and tickets via eventbrite
