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Pricing is one of the most underestimated tools in marketing. Therefore, the potential for sustainable value creation associated with it often remains unnoticed. In this two-day practical pricing seminar, pricing specialist Professor Hans-Christian Riekhof imparts the know-how on how companies can optimally align their pricing strategy.

Pricing Seminar on 05.10/06.10.2023 in Hamburg

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Pricing is one of the most underestimated marketing tools. Therefore, the potential for sustainable value creation inherent in it often remains largely unnoticed. Many companies still lack a long-term strategy to deal with the daily, sometimes complex challenges of the pricing process.

In this two-day practical intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof clearly conveys a practical methodological framework for increasing the pricing competence of companies. Using four levers, not only is the theory conveyed, but these are also applied using practical examples from the participants’ everyday work. Therefore, participants, who can come from a wide variety of industries, are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.

The seminar is aimed at executives and experts in marketing and sales who are confronted with pricing issues in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term pricing strategy and thereby increase value creation.

Early registration is recommended as places are limited.

Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/

More information at: www.unicconsult.com/pricing-seminar

Wenn in Unternehmen die Vorstellung vorherrscht, dass man (fast) ausschließlich in einem Commodity Markt tätig ist, dann folgt daraus, dass der Preis als das einzig wirksame oder zumindest das dominierende Marketinginstrument angesehen wird. In diesem Newsletter zeigen wir Wege aus der Commodity-Falle auf.

Pricing-Newsletter No. 70 (2023): How to succeed in Commodity Pricing? The ways out of the Commodity Trap.

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Wenn in Unternehmen die Vorstellung vorherrscht, dass man (fast) ausschließlich in einem Commodity Markt tätig ist, dann folgt daraus, dass der Preis als das einzig wirksame oder zumindest das dominierende Marketinginstrument angesehen wird. In diesem Newsletter zeigen wir Wege aus der Commodity-Falle auf.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

16.04.2018 │Hamburg – Pricing as a Marketing Tool

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The topic of “Pricing as a Marketing Tool” is the focus of a lecture by Prof. Dr. Hans-Christian Riekhof on Monday, 16.04.2018 in Hamburg. The pricing expert is following an invitation from the Association of Indoor and Indoor Playgrounds e.V. (VDH) on the occasion of their 28th network meeting and regular general meeting.

Price specialist Riekhof (UNICconsult Strategy Development GmbH) demonstrates in his lecture why strategic pricing is an important profit lever in the company. He lectures on the price psychology of customers and on company hypotheses in price setting. Using examples, he demonstrates which companies possess pricing competence and explains price finding models and possibilities for price differentiation also in the leisure industry.

The Association of Indoor and Indoor Playgrounds e.V. (VDH) is the leading industry representation of commercial indoor playgrounds. It represents the ideal and economic interests of its members and is the first point of contact for operators, manufacturers, media and investors when it comes to the topic of indoor playgrounds.

Location:
Play barn of stories
Marie-Henning-Weg 1
21035 Hamburg

Further information:
www.myvdh.de

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