The study by the Private University of Göttingen (PFH) on the topic of "Connected Car Services in Germany" has now also prompted the online author network Auto-Media Portal.net to report on it. How do car experts rate the topic of connectivity in vehicles?

Auto-Media Portal Reports on Connected Car Study

/in , /by

The study by the Private University of Göttingen (PFH) on the topic of “Connected Car Services in Germany” has now also prompted the online author network Auto-Media Portal.net to report on it. The portal has identified as focal points the high number of respondents, 82 percent, who see great potential in the connectivity of vehicles, as well as the still pronounced concerns regarding data security and the use of data by the companies involved in the technology, as determined by empirically collected questions.

“What happens to the data that modern vehicles collect and store on the go? The fight for this data, the ‘gold rush’ of the 21st century, is already underway,” it says. Various interest groups demanded access here because this information formed the basis for future business models. So far, however, only the car manufacturers have had access to the drivers’ data, who in turn claimed sovereignty over it.

The study was conducted by Professor Hans-Christian Riekhof and Marc Scholz for the Private University of Göttingen PFH in the spring of 2020. A total of 534 people participated.

Links on the topic:

Complete article in Auto-Media Portal.net:
https://www.unicconsult.com/wp-content/uploads/2021/01/Connected-Car-Services-Studie-in-auto-medienportal.pdf

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

You might also like
Alumni-Stammtisch 28.11.2024 | Göttingen – Save the date: “Xmas Lectures”
How do you deal with it from a marketing perspective when people drink less? On Monday, 25.11.2019, the Private University of Göttingen welcomes Jägermeister. The PFH welcomes Gunar Splanemann, Head of Global Innovation and Design, Mast-Jägermeister SE. 25.11.2019│Göttingen – Jägermeister: People drink less but better – or differently
Anne Hufnagel, as a photographer, asks the highly exciting question of whether our chancellor candidates have a strategy for their image communication. In a video, published in Gabor Steingart's "Morning Briefing", she analyzes their image campaigns. Image Communication: Anne Hufnagel criticizes the image campaigns of the chancellor candidates
How does Jägermeister deal with people drinking less, developing more eco-consciousness and consumer demand? In an interview, Gunar Splanemann, Head of Global Innovation and Design at Jägermeister, talks about the requirements for the cult brand's marketing in times of changing consumer behavior. Cult Brand Jägermeister: “People drink less but better”
The Hessian-Lower Saxony General Newspaper reports on impending massive price increases that many companies are planning. The newspaper refers to the results of the current empirical inflation-pricing study by Prof. Hans-Christian Riekhof and Julius Reutel. HNA addresses PFH’s Inflation-Pricing Study
What is the willingness to pay for connectivity services in vehicles? This is the question posed by the industry newspaper Automobilwoche - and it also refers to the study "Connected Car Services in Germany" (Riekhof/Scholz). The answer is clear. Automobilwoche reports on PFH’s “Connected Car Services-Study”
The Food Newspaper currently reports on the recently introduced system of instore navigation at Hagebau. With this technology, controlled via a smartphone app, customers can find their way around the hardware store better. Food Newspaper Reports on Instore Navigation at Hagebau
On Monday, 16.05.2022, Frank Haehnel, CEO of TVN Group Hannover, will give a lecture in Göttingen on the topic of "Media Staging –TVN as a Service Provider in the Media Business". 16.05.2022 │ Göttingen – Media Staging –TVN as a Service Provider in the Media Business