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The study on Connected Car Services (Riekhof/Scholz, 2020) was picked up by the Harvard Business Manager in its March issue. The magazine primarily addresses the question of whom German drivers trust more with the use of data in connected vehicles: the automotive corporations or the tech corporations.

Harvard Business Manager reports on Connected Cars study

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The study on Connected Car Services by Professor Hans-Christian Riekhof and Marc Scholz (2020) was picked up by the Harvard Business Manager in its March issue.

Under the headline “Connected Cars – Who gets my data?”, the business trade magazine primarily addresses the question raised in the study by the researchers of whom German drivers trust more with the use of data in connected vehicles: the automotive corporations or the tech corporations. Riekhof, Professor of International Marketing at the Private University of Göttingen and author of numerous marketing studies, and Marc Scholz revealed in the sensational study that the tech corporations are at a disadvantage here. “German drivers trust automotive corporations like Daimler (Mercedes), BMW, VW and Toyota far more than large tech corporations when it comes to the security of their data in connected cars (Connected Cars)”, the magazine quotes one of the important results of the study, which is based on a survey among specialists and executives.

Accordingly, Google, Amazon and Facebook ended up in the last places. From the authors’ point of view, this will remain the biggest obstacle to the further development of the services, the Harvard Business Manager continues to quote.

Read “Customer Insights: Connected Car Services in Germany” study (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

The study by the Private University of Göttingen (PFH) on the topic of "Connected Car Services in Germany" has now also prompted the online author network Auto-Media Portal.net to report on it. How do car experts rate the topic of connectivity in vehicles?

Auto-Media Portal Reports on Connected Car Study

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The study by the Private University of Göttingen (PFH) on the topic of “Connected Car Services in Germany” has now also prompted the online author network Auto-Media Portal.net to report on it. The portal has identified as focal points the high number of respondents, 82 percent, who see great potential in the connectivity of vehicles, as well as the still pronounced concerns regarding data security and the use of data by the companies involved in the technology, as determined by empirically collected questions.

“What happens to the data that modern vehicles collect and store on the go? The fight for this data, the ‘gold rush’ of the 21st century, is already underway,” it says. Various interest groups demanded access here because this information formed the basis for future business models. So far, however, only the car manufacturers have had access to the drivers’ data, who in turn claimed sovereignty over it.

The study was conducted by Professor Hans-Christian Riekhof and Marc Scholz for the Private University of Göttingen PFH in the spring of 2020. A total of 534 people participated.

Links on the topic:

Complete article in Auto-Media Portal.net:
https://www.unicconsult.com/wp-content/uploads/2021/01/Connected-Car-Services-Studie-in-auto-medienportal.pdf

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf