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Should you simplify your pricing to finally get a handle on complexity? This is the topic of a lecture by pricing expert Prof. Hans-Christian Riekhof on 06.02.2025 at a business breakfast on the Elbchaussee in Hamburg.

06.02.2025 | Hamburg – education & coffee: Strategic Pricing – Should you simplify your pricing to finally get a handle on complexity?

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Many companies are now asking themselves whether the internal pricing processes have become so complex that it would be advisable to fundamentally simplify the discount structures, the numerous net prices stored in the system and the customer-specific conditions.

This is the topic of Professor Riekhof’s lecture on February 6, 2024, who has been dealing with the topic of strategic and operational pricing for many years and has conducted numerous empirical studies on this. There will be surprising answers to the complexity of pricing at one point or another. And the handling of price reductions – especially in a sales crisis – will also be highlighted by the pricing expert.

Where:
Business Club Hamburg
Elbchaussee 43
22765 Hamburg

When:
Thursday, February 6, 2025
09:00 – 11:00 AM

Cost: With your binding registration, a contribution of 24.00 euros per person is associated. This includes a business breakfast, water and all hot drinks.

Registration at:
https://www.bch.de/veranstaltungen/business-fruehstueckstrategisches-pricing-sollten-sie-ihr-pricing-vereinfachen-um-die-komplexitaet-endlich-in-den-griff-zu-bekommen/

You can subscribe to his pricing newsletter here:
https://www.unicconsult.com/pricing-newsletter/

After Inflation Pricing, there are massive demands for price reductions in the markets: Pricing expert Prof. Riekhof explains backgrounds and strategies in his practical lecture.

03.04.2024 | Bremen – What comes after Inflation Pricing? On the skillful handling of price reductions.

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After the high and very high price increases, triggered by the consequences of the Corona pandemic, Ukraine war with supply chain problems and inflation, many companies are confronted with massive demands for price reductions. How should companies react or act here?

Trade and manufacturers are currently in tough disputes over whether prices must fall again in 2024 or whether there are justifications for further price increases. This is also the topic of the lecture by Prof. Dr. Hans-Christian Riekhof at the Bremen Chamber of Commerce on 06.04.2024.

In the negotiations, a clear pricing strategy, but also a good negotiation strategy, is important. Is your sales team prepared for this? Do you need to spend more energy on strategic pricing? Pricing expert Riekhof (Unicconsult Strategy Development) explains the backgrounds and strategies in his practical lecture and gives helpful tips and suggestions. At the same time, he presents the latest pricing study (Pricing Process in Business Practice – Riehof/Breustedt 2023), which specifically addresses the topic of Inflation Pricing.

The Bremen Chamber of Commerce and Prof. Dr. Riekhof cordially invite you to this free lecture.

Here is the link to the event:
Mittelstandstreff “What comes after Inflation Pricing? On the skillful handling of price reductions” – Bremen Chamber of Commerce – IHK for Bremen and Bremerhaven

Date:
03.04.2024

Time:
12:30 PM

Duration:
approx. 90 minutes

Location:
Bremen Chamber of Commerce – IHK for Bremen and Bremerhaven
Am Markt 13
28195 Bremen

Photo: Karolina Grabowska/pexels.de

Which pricing strategy is right for my company? What are the components of a long-term pricing strategy? How do I check the pricing processes? These and many other questions are discussed by pricing expert Prof. Dr. Hans-Christian Riekhof in a lecture at the IHK Flensburg.

01.11.2023 │ Flensburg – Lecture: Which pricing strategy is right for my company?

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Where:
IHK Flensburg
Heinrichstraße 28-34
24937 Flensburg
Email: service@nullflensburg.ihk.de
Tel.: 0461 806-806
Fax: 0461 806-9806

When:
Wednesday, 01.11.2023
16:00 – 18:00

Topic/Speaker:
Under the title “Value creation through intelligent pricing strategies”, the question is: which pricing strategy is right for my company? The simplest way to increase a company’s return is to raise prices. However, the market may react very sensitively to this. In the worst case, it can lead to customer losses. Using price as a strategic lever for more value creation therefore requires a long-term concept. What are the components of a long-term pricing strategy? How do I check the pricing processes? How do I design the price communication to the outside? Is there effective price controlling?

These and other questions will be addressed by Prof. Dr. Hans-Christian Riekhof. Since 2005, Professor Riekhof has been intensively dealing with questions of strategic and operational pricing in the form of projects and studies.

The event at the IHK Flensburg is free of charge. Please register using the following link:
https://www.ihk-flensburg.de/services/veranstaltungskalender?enable-booking=1#/details/2630/2630/-

Links:

Pricing Study 2023: Pricing Processes in Business Practice
https://www.unicconsult.com/pricing-studie-2023-pfh-private-hochschule-goettingen-legt-neue-empirische-untersuchung-von-pricing-prozessen-in-unternehmen-vor/

Pricing Seminar with Prof. Dr. Hans-Christian Riekhof
https://www.unicconsult.com/pricing-seminar/

Registration for the Pricing Newsletter
https://www.unicconsult.com/pricing-newsletter/newsletter-abonnieren/

Strategic Pricing – What can be learned from the empirical study on “Inflation Pricing”? In his lecture at the Business Club Hamburg on March 21, 2023, Professor Dr. Hans-Christian Riekhof explains the results of the recently published much-noticed study "Inflation Pricing. Empirical Study of the PFH Göttingen 2022".

21.03.2023 │ Hamburg – Business Breakfast: Strategic Pricing – What can be learned from the empirical study on “Inflation Pricing”?

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Where:
Business Club Hamburg
Elbchaussee 43
22765 Hamburg

When:
Tuesday, March 21, 2023
09:00 – 11:00 AM

Topic/Speaker:

For more than 20 years, Professor Dr. Hans-Christian Riekhof has been researching the topic of Pricing. His empirical studies show where companies can improve pricing processes. For many years he has also been writing the monthly appearing Pricing Newsletter “Riekhof on Pricing”. His approximately two-hour lecture highlights the recently published much-noticed study “Inflation Pricing. Empirical Study of the PFH Göttingen 2022”.

Cost:
With your binding registration, a contribution of 24.00 euros per person is associated. The contribution includes a business breakfast, water and all hot drinks.

Registration:
https://www.bch.de/veranstaltungen/business-fruehstueck-strategisches-pricing-was-kann-man-aus-der-empirischen-studie-zum-inflation-pricing-lernen/

The development and implementation of pricing strategies is often neglected in many companies. The lecture in Lübeck at the IHK is about using strategic pricing to exploit untapped opportunities for profit increase.

03.04.2023 │ Lübeck – Strategic Pricing: Untapped Opportunities for Profit Increase

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Empirical studies clearly show: the development and implementation of pricing strategies is often neglected in many companies. As a result, there is a certain uncertainty about enforcing higher prices with customers.

Companies often make it too easy for themselves when they simply pass on rising costs to customers without checking the value they actually create with their products that justifies higher prices. Therefore, value creation potentials can be realized with a targeted and intelligent pricing.

The speaker is pricing expert Professor Hans-Christian Riekhof. In his lecture, he uses practical examples to show how to discover these price potentials with pragmatic tools, how to develop a pricing strategy and how to tap into these profit potentials.

Where:
IHK Chamber of Industry and Commerce in Lübeck
Fackenburger Allee 2
23554 Lübeck

When:
Monday, April 3, 2023
11am (1 h lecture, 30 min. questions)

Tuesday, March 21, 2023
09:00 – 11:00 am

Topic/Speaker:

For more than 20 years, Professor Dr. Hans-Christian Riekhof has been researching the topic of pricing. His empirical studies show where companies can improve pricing processes. For many years he has been giving pricing seminars and writing the so-called Pricing Newsletter “Riekhof on Pricing”.

In internationalen Unternehmen, die mehrere Distributions-Kanäle bedienen, entsteht sehr schnell eine erhebliche Komplexität des Pricing, die man besser im Griff haben sollte. Das Interview mit Frederik Wurr, heute Projektleiter Pricing bei der Hansgrohe SE und seinerzeit Ko-Autor einer der Pricing-Studien von Prof. Hans-Christian Riekhof, gibt da einen sehr schönen Einblick.

Pricing-Newsletter No. 62 (2022): Pricing at Hansgrohe SE – an interview with Frederik Wurr

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In internationalen Unternehmen, die mehrere Distributions-Kanäle bedienen, entsteht sehr schnell eine erhebliche Komplexität des Pricing, die man besser im Griff haben sollte. Das Interview mit Frederik Wurr, heute Projektleiter Pricing bei der Hansgrohe SE und seinerzeit Ko-Autor einer der Pricing-Studien von Prof. Hans-Christian Riekhof, gibt da einen sehr schönen Einblick.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

On 06.12.2021, Hendrik Kleinwächter will give an exciting insight into his success path on YouTube at the PFH Private University of Göttingen. The number of subscribers on his bread baking channel increased from 500 to around 100,000 - in just one year.

06.12.2021│Göttingen – Bread Baking and YouTube: from 500 to more than 100,000 subscribers in one year

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On 06.12.2021, PFH alumnus Hendrik Kleinwächter will give an exciting insight into his success path on YouTube. The startup founder, IT consultant and YouTuber reports how the number of subscribers on his bread baking channel increased from 500 to around 100,000.

On YouTube, he explains his mission, namely to democratize baking by enabling everyone in the world to bake delicious, tasty and healthy bread at home.

Alumni of the PFH and guests are warmly welcome. Registration by email to riekhof@nullpfh.de is required.

Address:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

On Tuesday, March 22, 2022, Professor Dr. Hans-Christian Riekhof will give a lecture on "Instore Navigation in Retail – Experiences with Digital Applications in Retail" as part of the Marketing Club Hamburg program.

22.03.2022 │ Hamburg – Instore Navigation in Retail: Experiences with Digital Applications in Retail

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On Tuesday, March 22, 2022, Professor Dr. Hans-Christian Riekhof will give a lecture on “Instore Navigation in Retail – Experiences with Digital Applications in Retail” as part of the Marketing Club Hamburg program.

Hans-Christian Riekhof is a professor of international marketing at the PFH Private University of Göttingen, managing partner of UNICconsult Strategy Development GmbH and CEO and partner of locandis GmbH – a company that specializes in location-based marketing solutions such as instore navigation.

Organizer:
Marketing Club Hamburg
The venue will be announced.

Time:
6.30 pm get together, 7 pm start – 9.30 pm end

For more information, visit
https://www.marketingclubhh.org/veranstaltungen/vorschau/481-instore-navigation-im-stationären-einzelhandel

Please register at info@nullmarketingclubhh.org

The digitization of our work and private lives causes discomfort to many people. Prof. Riekhof examines the trends behind it and provides clarification in his lecture.

25.04.2019│ Hamburg – The digital trends of the next 30 years

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The digitization of our work as well as our private lives causes a lot of discomfort to many people. This is understandable because digitization is initially complex and abstract. Prof. Dr. Hans-Christian Riekhof examines in his lecture titled “The digital trends of the next 30 years: Why we should be less afraid of the digitization of our lives”, how we can give digitization a meaningful framework, how we can use it sensibly and integrate it into our everyday life.

Many people also feel discomfort because the rate of change is very high. Therefore, it is all the more important to recognize and understand the underlying trends. What is familiar to us evokes fewer negative reactions. Prof. Riekhof shows which basic patterns of digitization we will encounter in the coming decades and how we can find a way to give digitization a meaningful framework.

Event location/Date
Business Club Hamburg
Elbchausee 43
22765 Hamburg
19:00 – 22:00 Uhr

After the event, a joint conclusion with interesting conversations and culinary delights is planned.

Cost:
Participation in this event is associated with a cost contribution of 38 euros per person including buffet and drinks .

Registration:
Please register via the organizer’s homepage


The speaker
Prof. Dr. Hans-Christian Riekhof was born in Lübeck in 1954. After studying business administration in Münster and Göttingen with subsequent doctorate, he worked for the Otto Group Hamburg as head of personnel development, head of strategy development and director of marketing. At Beiersdorf AG Hamburg, he headed the strategy planning of a division and was subsequently responsible for an operational business area. Since 1996, Hans-Christian Riekhof has been a professor of international marketing at the PFH Private University of Göttingen and managing director of unicconsult strategy development GmbH (www.unicconsult.com) as well as co-managing director of locandis GmbH.

Only a very small part of companies have so far developed a content marketing strategy. What are the success factors? Our empirical study is now available for download.

Content Marketing: The Brand as a Media Event

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Content Marketing: The Brand as a Media Event.

An empirical study by Prof. Dr. Hans-Christian Riekhof, PFH Göttingen 2017

Lecture on March 21, 2017, Marketing Club Hannover
Prof. Dr. Hans-Christian Riekhof, International Marketing, PFH Göttingen 2017

Content Marketing means inventing or discovering exciting stories for a brand or a company, staging and preparing them and ensuring their distribution, especially also in the media. What is behind the underlying idea of communicating without selling?

A very small part of companies have so far developed a content marketing strategy or use a corresponding concept paper. Content Marketing is not so new at its core. Are the potentials already exhausted? What goals are pursued with it? What expectations are associated with it? The present study report provides insight into the success factors.

You can learn more in the complete study, which you can download here .