Pricing is one of the most underestimated tools in marketing. Therefore, the potential for sustainable value creation associated with it often remains unnoticed. In this two-day practical pricing seminar, pricing specialist Professor Hans-Christian Riekhof imparts the know-how on how companies can optimally align their pricing strategy.

Pricing Seminar on 05.10/06.10.2023 in Hamburg

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Pricing is one of the most underestimated marketing tools. Therefore, the potential for sustainable value creation inherent in it often remains largely unnoticed. Many companies still lack a long-term strategy to deal with the daily, sometimes complex challenges of the pricing process.

In this two-day practical intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof clearly conveys a practical methodological framework for increasing the pricing competence of companies. Using four levers, not only is the theory conveyed, but these are also applied using practical examples from the participants’ everyday work. Therefore, participants, who can come from a wide variety of industries, are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.

The seminar is aimed at executives and experts in marketing and sales who are confronted with pricing issues in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term pricing strategy and thereby increase value creation.

Early registration is recommended as places are limited.

Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/

More information at: www.unicconsult.com/pricing-seminar

Nur sehr wenige Unternehmen verfügen über ein eigenes Budget für das Pricing Research. Ein überraschender Umstand, denn hier werden Zahlungsbereitschaft und Preissensitivität des Kunden untersucht. Was gilt es zu beachten, welche Fehler sind zu vermeiden?

Pricing-Newsletter No. 74 (2023): Exploring Customer’s Willingness to Pay: More Pragmatism in Pricing Research!

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Nur sehr wenige Unternehmen verfügen über ein eigenes Budget für das Pricing Research. Ein überraschender Umstand, denn hier werden Zahlungsbereitschaft und Preissensitivität des Kunden untersucht. Was gilt es zu beachten, welche Fehler sind zu vermeiden?

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

Which pricing strategy is right for my company? What are the components of a long-term pricing strategy? How do I check the pricing processes? These and many other questions are discussed by pricing expert Prof. Dr. Hans-Christian Riekhof in a lecture at the IHK Flensburg.

01.11.2023 │ Flensburg – Lecture: Which pricing strategy is right for my company?

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Where:
IHK Flensburg
Heinrichstraße 28-34
24937 Flensburg
Email: service@nullflensburg.ihk.de
Tel.: 0461 806-806
Fax: 0461 806-9806

When:
Wednesday, 01.11.2023
16:00 – 18:00

Topic/Speaker:
Under the title “Value creation through intelligent pricing strategies”, the question is: which pricing strategy is right for my company? The simplest way to increase a company’s return is to raise prices. However, the market may react very sensitively to this. In the worst case, it can lead to customer losses. Using price as a strategic lever for more value creation therefore requires a long-term concept. What are the components of a long-term pricing strategy? How do I check the pricing processes? How do I design the price communication to the outside? Is there effective price controlling?

These and other questions will be addressed by Prof. Dr. Hans-Christian Riekhof. Since 2005, Professor Riekhof has been intensively dealing with questions of strategic and operational pricing in the form of projects and studies.

The event at the IHK Flensburg is free of charge. Please register using the following link:
https://www.ihk-flensburg.de/services/veranstaltungskalender?enable-booking=1#/details/2630/2630/-

Links:

Pricing Study 2023: Pricing Processes in Business Practice
https://www.unicconsult.com/pricing-studie-2023-pfh-private-hochschule-goettingen-legt-neue-empirische-untersuchung-von-pricing-prozessen-in-unternehmen-vor/

Pricing Seminar with Prof. Dr. Hans-Christian Riekhof
https://www.unicconsult.com/pricing-seminar/

Registration for the Pricing Newsletter
https://www.unicconsult.com/pricing-newsletter/newsletter-abonnieren/

Pricing is one of the most underestimated tools in marketing. Significant sustainable value creation potentials are therefore often overlooked. With this two-day practical pricing seminar, pricing expert Professor Hans-Christian Riekhof imparts the know-how on how companies can optimally align their pricing strategy.

Pricing Seminar on 30.11/01.12.2023 in Hamburg

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Pricing is one of the most underestimated marketing tools. Therefore, the potential for sustainable value creation inherent in it is often largely overlooked. Many companies still lack a long-term strategy to deal with the daily, sometimes complex challenges of the pricing process.

In this two-day practical intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof provides a comprehensible practical methodological framework for increasing the pricing competence of companies. Using four levers, not only is the theory taught, but these are also applied using practical examples from the participants’ everyday work. Therefore, participants from various industries are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.

The seminar is aimed at executives and experts in marketing and sales who are confronted with pricing questions in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term pricing strategy and thereby increase value creation.

As always, early registration is recommended as places are limited.

Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/

More information at:
www.unicconsult.com/pricing-seminar

Alumni-Stammtisch

13.12.2023 | Göttingen – XMAS-Alumni-Lectures with exciting industry insights

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Save the date
This year, the PFH Private University of Göttingen once again invites you to exciting lectures by former students. At the “XMAS-Alumni-Lectures” on Wednesday, December 13, alumni from various years will speak – in their short lectures they offer insights into current topics of very different industries. The start is at 4:00 p.m.

The order of the lectures and speakers:

Frederik Gutermilch: Volkswagen Passenger Cars, Wolfsburg
Head of Business Management, International Sales Division,
“Disruption in the automotive industry – strategic challenges for Volkswagen”

Dorian Rieger, Sartorius Stedim Biotech GmbH, Göttingen
Head of Marketing Operations / Business Process Solutions
“Value Pricing at Sartorius: controlling the product portfolio with strategic pricing categories”.

Martin Rückert/Jan Semmerling, Diamant Software GmbH, Darmstadt
Chief AI Officer
“A new age of automation through AI: from the collaboration between humans and machines”

Afterwards, from around 7:00 p.m., the PFH would like to end the evening with a joint visit to the Göttingen Christmas market. The initiators of the popular format, Hans-Christian Riekhof and Frank Albe, are looking forward to lively exchange and a reunion with former students as well as all interested parties.

Further information on the XMAS-Alumni-Lectures and the possibility to register will follow shortly.

Date:
Wednesday, 13.12.2023, 4:00 p.m.

Venue:
PFH Private University of Göttingen | Private University of Applied Sciences
Weender Landstraße 3-7
37073 Göttingen

Photo: PFH Private University of Göttingen

Viele Unternehmen haben mit KI bereits experimentiert. Wie sich Künstliche Intelligenz für das Dynamic Pricing einsetzen lässt, darüber haben wir mit Andreas Stauber gesprochen. Er hat sich als Director of Pricing bei Fielmann und bei Media-Markt-Saturn mit dem Thema intensiv befasst.

Pricing-Newsletter No. 73: Dynamic Pricing: what contribution can AI make to pricing optimization?

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Viele Unternehmen haben mit KI bereits experimentiert. Wie sich Künstliche Intelligenz für das Dynamic Pricing einsetzen lässt, darüber haben wir mit Andreas Stauber gesprochen. Er hat sich als Director of Pricing bei Fielmann und bei Media-Markt-Saturn mit dem Thema intensiv befasst.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.