Archive for year: 2023
Can your Sales Team Be Utilized for Marketing and Pricing Research?
Now our newsletter No. 42 can be read in English language. What is it about?
Companies in b2b sector often fail, when they look for useful reports on market price evolvement. Especially in medium-sized sector they run into nothing, because there is no comprehensive reports from any market research institutes available. Extensive market studies do not prove cost-effective here because markets tend to be smaller and highly segmented. You might ask why not not harness your own sales team for market and pricing research. This newsletter dives into the matter und will give you answers.
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Our Newsletter No. 42 can now also be read in English. What is it about?
Companies in the B2B sector often fail when searching for useful reports on the development of market prices. Especially in the medium-sized sector, they run into nothing, because there are no comprehensive reports from market research institutes. Extensive market studies are not cost-effective here, as the markets are usually smaller and highly segmented. You might ask yourself whether you could not use your own sales team for market and price research. This newsletter gets to the bottom of the matter and gives you answers.
Gender Pricing – When Women Pay More for the Same Products as Men
Women still pay significantly more for razors than men. This is reported by the Berliner Zeitung (BZ), citing a recent study by the Hamburg Consumer Centre. The market sample has already been taken for the fourth time – the price difference has changed little.
Of the eleven examined shaving products including shaving foam and some perfumes from drugstores, the prices for the women’s versions were on average almost 38 percent higher than for the men’s. The ingredients and compositions of the products examined were almost identical, the BZ quotes. Consumer advocates have called on cosmetics manufacturers and retailers to stop price discrimination against women.
Gender Pricing: Companies are aware of the different willingness to pay of customers
Pricing expert Prof. Dr. Hans-Christian Riekhof from UNICconsult states here that “Price discrimination means nothing other than that companies try to take into account the different willingness to pay of different target groups.” This applies to men and women alike, as well as to younger and older people, to well-off people and people with smaller wallets, to city dwellers and families in the countryside. “We will not be able to abolish this without a state uniform pricing”, says Riekhof. “But it is good that there are such price comparison studies. Whether price-conscious women now buy the male products? Let’s be surprised.”
Retail Group Carrefour Practices Pricing Fairness and Takes a Stand Against Shrinkflation
The French retail group Carrefour presents itself as a fighter against hidden and unjustified price increases from a trade perspective. As reported by the food newspaper, products are currently being marked in its markets that cost the same with less content – this is then referred to as shrinkflation.
The retailer is therefore labeling a number of relevant foods with stickers that warn consumers of the hidden price increases. This once again shows that the trade is ready to confront the manufacturers and at the same time strives to present itself as an advocate of consumers.
“A similar direction was recently taken by the Penny campaign with the headline ‘The true costs’, in which a few products were given significantly higher prices for a limited time to express the hidden and indirect environmental costs. A remarkable approach to achieve media attention”, says Professor Hans-Christian Riekhof.
Links:
Read the full article in the food newspaper here (subscription):
https://www.lebensmittelzeitung.net/handel/nachrichten/preisstreit-carrefour-warnt-vor-versteckten-preiserhoehungen-173339