Archive for year: 2023
Go Gawdat on the incredible value of human brains
/in Quotes, Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofBook Tip No. 66 (2023): James Nestor: Breath – Breath. New knowledge about the forgotten art of breathing.
/in Book recommendations/by Prof. Dr. Hans-Christian RiekhofBook Tip No. 65 (2023): Björn Lomborg: Best things first. The 12 most efficient solutions for the world’s poorest and our global SDG promises.
/in Book recommendations/by Prof. Dr. Hans-Christian RiekhofBook Tip No. 64 (2023): Thomas Piketty: A Short History of Equality.
/in Book recommendations/by Prof. Dr. Hans-Christian RiekhofPricing-Newsletter No. 78 (2023): Achieving Rapid Growth with Freemium Pricing Models
/in Pricing Newsletter, Pricing Newsletter/by Prof. Dr. Hans-Christian RiekhofOb bei Streaming-Services, Software mit In-App-Käufen oder News-Anbietern mit Paywalls – Freemium Pricing ist ein Preismodell, das sich im digitalen Zeitalter wachsender Beliebtheit erfreut. Ein Gastbeitrag von Professor Dr. Tobias Schäfers.
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Book Tip No. 63 (2023) Jonah Berger: Magic Words. What to say to get your way.
/in Book recommendations/by Prof. Dr. Hans-Christian RiekhofBook Tip No. 62 (2023): Mike Berners-Lee: How bad are bananas? The carbon footprint of everything.
/in Book recommendations/by Prof. Dr. Hans-Christian RiekhofSven Prange on the Progress Denial of Grand Coalitions
/in Quotes, Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofPatrick Pouyanné on his pricing strategy at Total Energies
/in Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofFree expert knowledge on pricing delivered to your inbox regularly
Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.