Pricing is one of the most underestimated marketing tools - yet there is a lot of potential for sustainable value creation. How to use intelligent methodology to leverage the sometimes complex pricing processes for your own benefit and convert them into market advantages is conveyed by pricing expert Prof. Riekhof in this practice-oriented intensive seminar.

Next Pricing Seminar on March 18/19, 2021

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Pricing is one of the most underestimated marketing tools. It contains a frequently neglected potential for sustainable value creation. Many companies still lack a long-term strategy to deal with the daily, sometimes complex aspects of the pricing process.

In this two-day practice-oriented intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof presents a well-applicable methodological framework, a “toolbox” that all participants can understand and apply. You will get to know, among other things, the 4 levers for increasing the pricing competence of companies. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work. Therefore, participants from various industries are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.

Early registration is recommended as places are limited.

For more information, visit:
www.unicconsult.com/pricing-seminar

The study by the Private University of Göttingen (PFH) on the topic of "Connected Car Services in Germany" has now also prompted the online author network Auto-Media Portal.net to report on it. How do car experts rate the topic of connectivity in vehicles?

Auto-Media Portal Reports on Connected Car Study

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The study by the Private University of Göttingen (PFH) on the topic of “Connected Car Services in Germany” has now also prompted the online author network Auto-Media Portal.net to report on it. The portal has identified as focal points the high number of respondents, 82 percent, who see great potential in the connectivity of vehicles, as well as the still pronounced concerns regarding data security and the use of data by the companies involved in the technology, as determined by empirically collected questions.

“What happens to the data that modern vehicles collect and store on the go? The fight for this data, the ‘gold rush’ of the 21st century, is already underway,” it says. Various interest groups demanded access here because this information formed the basis for future business models. So far, however, only the car manufacturers have had access to the drivers’ data, who in turn claimed sovereignty over it.

The study was conducted by Professor Hans-Christian Riekhof and Marc Scholz for the Private University of Göttingen PFH in the spring of 2020. A total of 534 people participated.

Links on the topic:

Complete article in Auto-Media Portal.net:
https://www.unicconsult.com/wp-content/uploads/2021/01/Connected-Car-Services-Studie-in-auto-medienportal.pdf

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

Nur sehr wenige Unternehmen führen heute Pricing-Audits durch. Sie verkennen dabei die Ertrags-Chancen, die darin liegen, dass man die Schwachstellen der eigenen Pricing-Prozesse systematisch aufspürt. Mehr zu Pricing-Audits in diesem Newsletter.

Pricing-Newsletter No. 43 (2021): Conduct Pricing Audits!

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Nur sehr wenige Unternehmen führen heute Pricing-Audits durch. Sie verkennen dabei die Ertrags-Chancen, die darin liegen, dass man die Schwachstellen der eigenen Pricing-Prozesse systematisch aufspürt. Mehr zu Pricing-Audits in diesem Newsletter.

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